Google trends is a fantastic way to find out what is popular. Being a marketer, you need this information.
When you know the currently trending topic, you may use it in your marketing strategies to grow your business.
This article will enlighten you with the uses of Google Trends and why you should apply it to your marketing efforts.
Google Trends – What is it?
Google Trends is a fantastic tool that helps marketers to spot trending topics across different industries.
Although Google trends were meant for journalists, it’s extremely useful for marketers too.
You can’t agree more on this as journalism and marketing have a lot in common. Both professionals work towards winning people’s attention.
Google Trends for marketing – why you should use?
Marketers who understand the significance of capitalizing on trends use this tool.
And many marketers commit the mistake of solely focusing on producing content on evergreen topics.
However, as a marketer, you should work towards maximizing your efforts by creating a certain piece of content at the right time.
Now let us have a look at why you should be using it;
To find interesting topics
You must find interesting topics that are trending, irrespective of what kind of marketing you do – email marketing, SEO (Search Engine Optimization), blogging, social media marketing, etc.
Pro tip – For email marketing, if you are struck in building email list, you could use GetEmail.io, one of the best email look-up tools. These tools are the modern age white pages.
As a marketer, professionals are so focused on writing SEO-friendly content that they rarely think about what people want to read about.
Google Trends is the ideal way to find out what interests’ people the most at that point in time.
You can even pick topics for email marketing using this tool. If you are planning for an email marketing campaign, here is a tip for you to find email addresses.
You can easily find email addresses using the email lookup tool such as GetEmail.io.
I hope you find this useful.
Now, let us get back to Google Trends.
You must always remember that not all popular trends are ideal to pick. Always go for the ones that are related to your industry or at least you can relate with your industry.
Improve your social media handle
Google Trends is great for visual content as well. The tool allows you to create posts with highly relevant images.
When you share relevant information on your social media handles, your fan followers will feel valued and that you understand their needs.
This gives you many SEO benefits too.
Understand the seasonal trends
For industries such as travel, tourism, etc., the business is seasonal. Google Trends lets you find out when in the year an item trend the most.
For instance, if you sell gardening tool on your e-store, you could use Google Trends to see at which time of the year gardening tool is highly searched for.
Isn’t it awesome?
As we saw, Google lets us know the popular topic to create valuable content for the target segment.
With this article, I hope you now understand how you can maximize your marketing efforts with Google Trends. By using this tool, you could draw the attention of your target audience.