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Website development and management is a challenging task at the best of times. When you have to develop a website that can handle streaming live dealer games, several casino games, and a payment portal that is safe and reliable, you have to be on your toes! There are so many factors to consider and, if you are not already a web development pro, it can become overwhelming very quickly. Luckily for you, we have put together a list of the things that you need to consider when developing a casino website featuring live dealer games. If you make sure to tick off all the items on the list, you’ll have all your ducks in a row when your new online casino business opens!
Secure Your License
This is the very first stop on your journey. Without having the correct online gambling license you won’t get very far at all, as licenses are paramount in the gambling industry. Where your business is based will dictate what kind of license/s you need, and also which games you will be allowed to offer on your website. In the US, laws differ from state to state so you need to make sure that you have all the information about the gambling laws in your state before you start making inquiries. The best advice we can give you is to go through this step with a lawyer who is familiar with all the ins and outs of gambling laws in your country or state. In the US, online gambling is only legal in a few states. If your business is going to be based in Canada, you’ll face a little less red tape as their government is not as strict as the US government.
Building The Website
The second step in your journey is, of course, to start developing a website that suits the needs of your online casino business. For this step in the process, our suggestion would be to hire a web design professional, because the pressure of designing a website and getting a business off the ground might be a lot for one person to handle. If you choose to go the route of taking care of all the details yourself, we’ve got you covered!
- Choose your iGaming Provider
The games that you have on your website will have a huge impact on the clientele you attract and the income that you generate for the site. You’ll probably have to choose between providers who create the games and platforms that they offer and ones who offer a set of games that they have already created. If you want to stand out from the crowd, we suggest going the custom route. Your users will be impressed by a selection of games that only you have! Custom solutions also offer built-in safety that ready-made games don’t have, Since the safety of your client’s personal information and their funds is critical, this is something you need to give a lot of consideration to. Look through reviews of people who have already used the services that you are considering, get a few different quotes, and consider the fees.
- Payment Methods
If you offer several payment methods instead of just one, you’ll encourage players with different banking options to play at your online casino rather than someone else’s. PayPal is a reliable, safe, well-known system that will put a lot of clients at ease. Visa is another well-known one and you might also consider NETELLER.
- Website Design
You want your website to be user-friendly and easy to navigate. A site that shows what it has to offer upfront will have players coming back time and time again. Another important element in website design is to be sure that your terms and conditions are listed clearly on the website, and in very straightforward terms.
Considering Live Game Locations
If your casino site is offering live dealer games, you need to make provisions in your business plan for locations as well as camera and computer equipment that you’ll need to stream the games. You’ll also need to work the cost of paying live dealers into your budget. Usually, online casino businesses have very low overhead costs as hardly any room is required to run the business. If you are running live dealer games, you’ll need to add a room or two (depending on how many live games you want to run at once). While the overhead costs will eat into your financing, offering live dealer games is a big drawcard and will bring many players pouring in.
Once you have all of the above points ironed out, you’ll need to consider how to best market your casino. What games you offer and what kind of clients you want to attract will affect this plan, so consider it carefully. If you are not familiar with marketing at all, we advise that you consult a professional.
If you keep a calm attitude and follow the steps we’ve laid out for you here, we know that your live online gaming business will be flourishing soon!
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