Time is Money, a true resource which, once lost, cannot be brought back at any cost.

An organizational setup demands everyone to communicate, collaborate and share all the time. The back-and-forth exchange of inputs over the email, messages, or using other formal/informal methods, can lay shared data in an unorganized manner. In addition, the time lost can stagnate the work time to time.

The manufacturing and logistics industry has a constant need to collaborate with the clients, internal and external teams, and many other possible stakeholders. This can really prolong the process of finishing the product on deadlines. To resolve this huge drawback, there is a cloud-based workflow management platform – Timereaction. Its web applications help link the processes of design, production, order processing, delivery of products and projects across a global supply chain to smoothly run the operations.

Timereaction can essentially transform your manufacturing company into a virtual manufacturing company. The software development company specializes in improving communications, increasing productivity, enhancing collaboration, and managing content and information.

We interviewed Allan Diamond, CEO of Timereaction, to get insights into the company’s journey and its future plans.

Below are the excerpts from the interview:

Please brief our audience about your company, its USPs, and how it is currently positioned as a reliable logistics solution provider. 

Timereaction is a unique cloud-based workflow management platform that enables local and virtual work teams to collaborate in real-time with suppliers and clients.

The web application allows users to optimally manage the processes of linking the design, production, order processing, and delivery of products and projects across a global supply chain. This can improve productivity, customer satisfaction, revenue and reduce costs.

Shed some light on your services and offerings and how they impact the industry and your clients? 

A core focus of Timereaction is to engage the trading partners, both through simple user design and functionality, to actively participate in real-time exchange of information. The current architecture permits a global ecosystem to flourish, where customers and suppliers can manage diverse relationships within one application.

The incorporation of process management, social communication and content management into a workflow-driven activity stream creates inclusive conversations that improve the quality of communication.

There is a substantial drop in the volume of emails, the resulting increase in productivity, and a tightening of the development to delivery cycle.

Being an experienced leader, share your opinion on how the adoption of modern technologies have impacted the logistics industry and how is your company riding the technology wave? 

Incorporating social capabilities into the innovation process have made it significantly easier to raise the visibility of new ideas, regardless of their source. Management and employees must be prepared to take advantage of new ideas, regardless of their source of origin. Those who have the most experience with a product or service now can share insights and obtain feedback from others.

While customers are the primary focus of many companies, more are starting to incorporate social approaches into the day-to-day activities of their workforces. As organizations expand, information and insights become scattered around the world.

Such knowledge as to how to solve problems, handle exceptions to normal processes and address local market conditions often reside in widely separated, often unconnected repositories. Also, customers expect suppliers to understand past business transactions and tap into the collective expertise of the organization to solve problems. These issues become magnified as companies continue to embed value-added services within their traditional products.

Considering the current pandemic, what initial challenges did you face and how did you drive the companies to sustain operations while ensuring the safety of your employees at the same time? 

Management is currently scrambling to take a position in innovative technologies, thanks to the cultural shift that has reared its ugly head over the past 24 months. The belief of the disruption in employee hiring and retention supported by the work-from-home movement has taken the facility away from corporations.

Technology isn’t any longer a ‘nice to have’ thing, but a requirement, and together with that, the fact that innovation initiatives frequently fail, or the ‘we’ve always done it this way’ mentality hampers their performance.

What would be your advice to budding entrepreneurs who aspire to venture into the logistics space? 

As the nature of business evolves, the computing environment for information work will change profoundly. Intelligent workspaces are a new approach to creating a unified environment for today’s collaborative, information-intensive businesses.

These task-centered, process-based applications combine a single easy-to-use work environment, that is designed to streamline a business process. These applications simplify the learning curve, making it easier for information workers to ‘just get their work done.’ They inevitably will improve coordination among customers, vendors, and trading partners.

How do you envision scaling your company’s operations and offerings in 2022 and beyond? 

The globalization of the product lifecycle has resulted in a supply chain, that spans across continents and time zones involving many diverse and complex client, supplier, factories, distributor, and agent relationships.

Technology has evolved at warp speed during the pandemic, pointing out 2 major opportunities in the logistics space. The necessity to address the evolution of the remote/hybrid workforce through connected workspaces, and the exposure of supply chain weaknesses, need to be addressed.

The Cultivated Founder

As a former manufacturer, Allan Diamond (CEO) is a results-driven executive with over 25 years of experience, including over 10 years in Premium Denim product development and sales.

His diverse background includes sales, merchandising, product development and production, working with some of America’s leading brands, including Harley-Davidson, Timberland, DKNY, Tommy Hilfiger, Volcom, and Billabong. Strong analytical and organizational skills, team leadership and innovative product development.

Timereaction evolved from a web-based tool he developed for his manufacturing company in 2001 to efficiently manage our manufacturing processes. The primary method of communication was email and their associated attachments while using spreadsheets to track Work-In-Process.

Databases were adding new dynamic functionality to the web that he utilized emerging technology to create a tool to allow customers and suppliers the ability to monitor and manage their workflow, in real-time, increasing value chain transparency.

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