A good web design helps create an unforgettable first impression for your visitors. An aesthetically pleasing web design will entice the target audience to stay on your website for a long time. The longer your visitor stays on the site, the more likely they are to reach your call-to-action.

You have to remember that a well-designed website can help build a positive brand image and instil trust amongst your target audience. In order to create a good web design, you have to incorporate various factors, which you are going to learn in this post.

8 Fundamental Elements of a Good Web Design

Whether you are thinking about creating a new website or redesigning an existing one, here are eight of the most common fundamental elements of a good web design. Make sure to incorporate all of them to boost your website’s productivity and performance.

  1. Knowing Your Intent

It would be best if you first determined the purpose of your website. You must define the intent of each web page in terms of how the page helps the user and what you have to offer. Whether you are an information providing portal, a sport covering portal or a product seller, most websites have core purposes which are building brand awareness, describing expertise, generate leads and revenue.

  1. Minimalism Is Trending

Minimalism or simplicity is an ongoing trend in web design. In simple terms, less is more. Keeping a simplistic approach for a web design allows you to create a clean and precise user experience. Plus, it reduces your website’s load time.

Creating a simplistic website is a combination of various factors. The colours of your web design allow you to evoke an emotional response amongst your visitors. You can choose a colour palette and stick to it throughout your website’s interface. Consistency is the key here; otherwise, a haphazard scheme will come across as really unprofessional.

Similarly, the typography and images you use on the website will also play an important role in the visual interpretation of your business’s website. Make sure to use consistent fonts, and the images must be expressive and reflect the spirit of your brand and what you do.

  1. Navigation

The navigation of your website determines the pathway your visitors will follow when they interact and move from one page to another. Navigation is one factor that plays a critical role in retaining visitors. Confusing or poor navigation can frustrate the visitors and drive them away. Make sure to keep your navigation intuitive, consistent, and simple to follow.

  1. Visual Presentation

You have to ensure that all the elements on your website are visually pleasing. You can use a combination of colours, images, videos, whitespace, and fonts etc., to create a visually appealing web design. No one would stay on a badly presented website.

  1. Content is the King

No matter how great your website looks, your web design lacks the oomph if the content does not complement the visual appeal. Therefore, you have to create content that offers maximum value to the visitors in the shortest possible time. For this, you will have to do some research and create SEO content rich with keywords and phrases that users are looking for.

Well-researched content will help you entice visitors to stay longer and compel them to click on the desired call-to-action.

  1. The Layout

The layout is a grid-based structure that aligns all the elements of your web page in a clean fashion. You can use a grid-based layout to line up content, pictures, videos, and text in clean, well-balanced order. This will help you create an aesthetically pleasing web design.

  1. Website Load Time

According to statistics, more than half of the visitors abandon a website if it takes longer than 2 seconds to load. Therefore, you have to optimise your website and pages to load faster. Furthermore, you have to make that the load time is faster for laptops, tablets and smartphones equally.

  1. Mobile-Friendly

More and more people are carrying smartphones and other handheld devices these days. Modern-day customers love to consume data on the go. Therefore, it is imperative that your website is not only built for desktop PCs and laptops but also supports smartphones and other mobile devices.

However, if you believe that your website is not mobile-friendly, you can work with a web design London agency. This is important because a slow website will result in irate visitors, who will never come back to your website or, in the worst-case scenario, take their business to your competitors.

Conclusion

If you have an old-fashion website, you can breathe new life into it by redesigning its interface. If you are a business thinking about creating a new website for your brand, it is always a wise decision to work with a professional web design company.

This will not only help you create a visually pleasing website but also help entice the target audience to boost your sales conversion rate.

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