Management Expertise

The term “brand requirements” is used in the advertising world to explain the “rules” a company makes use of when coordinating all of their marketing material. That these folk who keep a phobia about civilisation may suffer from a genetic defect, or are bewitched by cultic beliefs, or are present process some form of induced mass-hysteria is open to debate. Maybe they are living examples of the Freudian concept of battle between the individual and civilisation. What is more certain is that they impose some very unusual and sometimes terrifying ways of living on their families, significantly on their youngsters. These people have not merely adopted a ‘life-type’ within the manner of 60’s hippies – like Jeanette Walls’s household – trying merely to ‘drop-out’ of a selected sample of dwelling. They pray for the destruction of all social establishments and for the approaching of divine judgment. They usually actually arm … Read more