With so many people now shopping online, it’s crucial for businesses to carefully consider how their websites contribute to the customer experience. These days it’s not enough to simply have a website – it has to be optimized for the best experience possible. But if you don’t know much about websites, it can be difficult to make yours stand out. This blog has some helpful tips that allow you to leave your customers feeling as satisfied as possible while shopping. It doesn’t matter what kind of products or services you’re selling; these universal tips can be applied to all kinds of websites.
Quick and secure payments
Customers need to be able to pay for things easily. While this might sound obvious, payments are often neglected by business owners. You really need to think carefully about the payment provider you use, as they need to be both secure and easy to use. Ideally, you want to choose a system that accepts lots of different types of cards as well as international payments. In addition to having a secure payment portal, you should ensure your whole website has an SSL certificate for maximum security. Customers are becoming more aware of the potential pitfalls of paying online, so give them the confidence they need to shop with your business.
Fast loading speeds
If your website takes more than 20 seconds to load, you’re going to be losing a whole lot of visitors. Your website needs to load within a few seconds, and it shouldn’t be a chore to scroll up and down or use the navigation menu. Even if your homepage flashes up quickly, customers will quickly get frustrated if your product pages aren’t loading fast enough. You’ll probably need to keep upgrading your website if it starts to run slower as your traffic increases, so don’t make the mistake of choosing a hosting package at the beginning and never revisiting it.
While your website might look incredible on a desktop, mobile users might be struggling. Lots and lots of customers want to be able to shop on their portable devices, so you must make sure your website works on tablets and phones. You don’t have to go as far as creating an app, but customers need to be able to view all the information easily without scrolling too much. If you have features on the web that require users to hover their mouse over them, then you’ll need to come up with alternatives for touch screen devices. There’s lots to think about, but putting in the time and effort is well worth it in the end.
Is your website accessible to all users? Some customers might have trouble with their eyesight, so it’s important to make your text easy to read. You could even offer an option to increase the size of your text for users who are really struggling. Remember that certain fonts and text styles such as bold and italics can also be hard to read for the visually impaired.
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