If you’ve been in business for a while or if you follow the corporate world, you’ve probably come across the term SWOT analysis. SWOT analysis is a technique that you can use to examine and evaluate your business or your company and get a better understanding of your position in the industry. Not sure of how to do a SWOT analysis? We can help you out.

What is a SWOT analysis?

Before we dive into how to conduct a SWOT analysis for small businesses, let’s go over what a SWOT analysis is.

SWOT analysis involves identifying your company’s Strengths, Weaknesses, Opportunities and Threats. Here’s what each of those elements means.

Strengths

Identifying your strengths involves understanding the things your company does exceptionally well.

This can include having a memorable and relatable brand, offering a particular service or product or providing fast customer service.

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Never lose sight of who you are and what you believe.

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This article originally published on GoDaddy’s OpenWeStand.org website.

COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back marketing budgets. In the wake of COVID-19, nearly $50 billion globally has been pulled out of the advertising market.

But instead of killing advertising, the pandemic has forced a creative renaissance. Instead of relying on huge budgets and professional shoots, we’re seeing the rise of self-edited, lo-fi, and home-shot content. Whether you’re a small business owner or new entrepreneur, you can take advantage of these new low-cost marketing trends. Below, you’ll learn how large brands have adapted to this shift, and how you can implement what’s currently working for them into your marketing strategy.

Lo-fi/low-cost marketing trends are the new normal

Big budget commercial shoots are nearly impossible to do right … Read more

Working mothers facing tough decisions with limited childcare and school options.

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Riding a motorcycle can be a freeing and fun experience. But before you cruise off into the sunset, you need to learn to ride a motorcycle first. There’s a lot to keep in mind, so follow our 11 steps on how to ride a motorcycle to get a grasp on some of the fundamentals.

 1. Put on motorcycle gear

When riding a motorcycle, there’s nothing separating you from your environment. This makes wearing the correct gear crucial for staying safe on the road. Here are the things you should equip[1]:

Helmet — Find a helmet designed for motorcycle riding that’s compliant with U.S. Department of Transportation regulations. Make sure it fits well and allows you to maintain your normal range of vision.

Eye and face protection — Goggles and a shatterproof face shield will protect your face from road debris and when you’re in a collision. When equipping … Read more