How to use intentional listening to benefit your customers and your bottom line

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined with the economic downturn, this makes retention that much harder. This is where intentional listening becomes crucial.

When you think about it, you and your team interact with customers all the time. You respond to comments and messages on social media. You send out surveys to obtain feedback. Your website has a tab for reviews.

The question is, are you intentionally listening to your clients?


How much of their feedback do you actually hear, digest and implement? When you actively tune in, you’ll learn how to better serve your customers and improve customer experience, which encourages repeat business and increases your profit … Read more

Remodeling Tips: 26 Home Renovation Mistakes to Avoid

Are you renovating your home? Whether you do it yourself or hire a professional, make sure you do it right the first time. Home projects can take a big bite out of your budget and your time if they’re not done properly. Here are some of the most common home renovations mistakes to avoid:

1. Setting an unrealistic budget

Renovations often cost more than expected. Build in an extra 20{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} to your budget to be better prepared for any surprises.

2. Not complementing the original architectural style

Additions don’t need to be the same style as the original structure. However, they do need to complement it to help with resale value and to look and feel great while you’re living in them.

3. Sacrificing function for form

Think about how you’ll actually live in the space. Consider door, window, and outlet placement, as well as traffic patterns throughout the home.… Read more

How to set up a holiday gift guide in WooCommerce

Gift shopping is really tough.  (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.)

One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts.

All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too.

Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different … Read more