The term “brand requirements” is used in the advertising world to explain the “rules” a company makes use of when coordinating all of their marketing material. That these folk who keep a phobia about civilisation may suffer from a genetic defect, or are bewitched by cultic beliefs, or are present process some form of induced mass-hysteria is open to debate. Maybe they are living examples of the Freudian concept of battle between the individual and civilisation. What is more certain is that they impose some very unusual and sometimes terrifying ways of living on their families, significantly on their youngsters. These people have not merely adopted a ‘life-type’ within the manner of 60’s hippies – like Jeanette Walls’s household – trying merely to ‘drop-out’ of a selected sample of dwelling. They pray for the destruction of all social establishments and for the approaching of divine judgment. They usually actually arm themselves and inventory their larders for the violent battle they believe will ensue from that judgment.
Dunn and Dunn sixty six targeted on identifying related stimuli that will influence learning and manipulating the varsity environment, at about the same time as Joseph Renzulli sixty seven advisable varying teaching methods. Howard Gardner sixty eight recognized a wide range of modalities in his Multiple Intelligences theories. The Myers-Briggs Kind Indicator and Keirsey Temperament Sorter , based on the works of Jung , sixty nine concentrate on understanding how individuals’s persona affects the way they interact personally, and how this impacts the way individuals respond to each other within the learning environment. The work of David Kolb and Anthony Gregorc ‘s Type Delineator 70 follows an identical but more simplified strategy.
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