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Clients are the lifeblood of law firms, and it’s important to keep bolstering your books with newcomers in order to grow and prosper as an attorney.
There’s more than one way to go about this, so let’s talk through what tactics can make a tangible difference to the number of clients who contact you.
Get serious about social media
We’re at the stage where every professional needs to have a social media profile in order to court clients and stay at the top of their game.
This definitely applies to law firms since by improving your social media marketing, you’ll attract more people to your business and build the kind of momentum that’s important to cultivate.
The advantage of working on your social media presence is that it doesn’t have to take much time out of your day. In fact, with the use of scheduling tools, you can even line up posts and automatically publish them over the course of weeks or even months.
That way, your profile will keep growing while you don’t have to lift a finger.
Use SEO to bring your ideal clients straight to your website
Search engine optimization is still a staple of online marketing, and you can find out more about how it applies to marketing for lawyers on this page.
With a purposeful SEO strategy, you’ll be able to target the exact audience you want to attract to your website. Indeed it’s better to be narrower in your optimization efforts because if you’re getting too many visitors who aren’t relevant to what you offer, this will eat into your time and resources even more.
Modern SEO is about putting the user first, whether that’s in terms of how you design the interface of your website or how you write the content featured on it.
Don’t get too concerned with trying to work out what search algorithms want to see, but instead focus on giving visitors the best possible experience, and the rest will follow.
As with social media marketing, good SEO doesn’t just have short-term benefits but will pay dividends in the long term. So taking the time to perfect it now will set you up for stress-free site management going forward.
Embrace testimonials and referrals
One of the best ways to bring more clients into the fold of your law firm is to encourage existing clients to speak positively about the work you’ve done for them.
Whether that’s in the form of testimonials that you add to your website or in word-of-mouth recommendations to friends and family that net them referral bonuses when someone they know signs up with you, small steps like this can have a big impact.
It’s all about establishing trust and learning that the better you treat your clients, the more likely this will lead to the good word spreading further afield.
People put word of mouth marketing above many other promotional tactics in terms of its impact, so you shouldn’t underestimate how far this will get you.
The unavoidable truth is that the best kinds of marketing will take time and effort to get right, but what we’ve learned here is that you can front-load your work on this and then kick back as you watch the new clients roll in.
It won’t be easy, and there may be hiccups along the way, but using a combination of digital marketing and old-fashioned customer service will see your law firm go from strength to strength.
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