The rise of the internet has created a significant online presence for many organizations. With online marketing becoming more popular around the world, it’s critical to understand which methods work in an effective way. Hence to capture the market, every organization is using different marketing strategies. Among these methods, email marketing is one of the most preferred marketing strategies.
Business leaders can effectively establish their brand online by creating newsletters and email-based content. In this age of intensive automation and AI, it’s no surprise that email remains the most effective marketing tool. Email marketing software can help you acquire new customers as well as expand your business. You can grow both leads and loyal consumers with the appropriate strategy.
However, it is equally important to test and monitor email placements over time and know what to do to fix the bugs. It requires special knowledge and hands-on experience to develop error-free and easy-to-use software, and GlockApps knows just how to do that.
GlockApps is a small, privately held company that works with a variety of programming environments. The company has over ten years of expertise designing email marketing solutions, and it utilizes that knowledge and experience to produce innovative, adaptable, and cost-effective products that are used by thousands of businesses, large and small, all over the world.
Disrupting the Email Marketing Niche
Email marketing is one of the most effective ways for companies to communicate with their audience, but spam filters, more often than not, are getting in the way of success. The problem is that many email marketers have no idea how to avoid spam filters and improve their domain’s reputation to confidently reach the inbox every time.
The email marketing solutions of GlockApps were born out of the need to diagnose email deliverability problems that so many companies struggle with. The company created its tools to make it easy for every marketer to test and monitor their email placement over time and know what to do to fix problems before the emails are sent out to subscribers. Simply put, the suite of email deliverability tools is an all-in-one solution for email deliverability troubleshooting to help email marketers reach the inbox.
Leading the pack since 2009, the developer’s team and email marketing experts at GlockApps have faced every email deliverability challenge that has emerged as technologies have shifted.
GlockApps has gained a strong reputation as an essential tool in every email marketing expert and email deliverability consultant’s tool stack. GlockApps was featured as a Top Vendor in CIO Applications Europe magazine MarTech edition in 2019.
A Comprehensive Set of Email Deliverability Tools
GlockApps provides the following tools for email deliverability:
1) Inbox Insight (Check your Email Deliverability and get a report of any potential issues.)
Inbox Insight is an email spam checker tool that tracks email deliverability to all major mailbox providers and determines what percentage of emails land in the inbox, spam folders, or subfolders and provides insights on how to improve results.
This industry-leading application runs the email content through common spam filters such as Google Spam Filter, Barracuda, and SpamAssassin and returns itemized feedback that often points to a specific content issue. The ability to track and fix possible issues before they become problems is a game-changer for email marketers.
GlockApps examines emails for risky content and HTML code that can raise a red flag with a mailbox provider. GlockApps solution can make all the difference between a user’s email reaching the inbox or going to spam. Users can run automatic email spam tests for transactional or outreach emails on a regular basis and be notified via email when messages start to move into the spam folder.
Email deliverability duration tracking helps the user to determine if there is an issue with an ISP throttling as this can be harmful to time-sensitive promotions or important transactional emails. GlockApps spam score checker will show whether or not the user’s message is passing DKIM and SPF authentication and which issues must be corrected for better email deliverability.
2) GlockApps DMARC Analyzer (Protect your brand from phishing and spoofing.)
Domain-based Message Authentication, Reporting, and Conformance (DMARC) are a DNS TXT Record that can be set for a domain to determine what happens if a message fails authentication (i.e., the recipient server cannot verify that the email’s sender is whom they claim to be). This is a must-have protocol for healthy email deliverability and security of users’ email accounts.
DMARC Analyzer is designed to stop malicious actors from sending emails. It monitors users’ email authentication protocols to spot suspicious activity and sends real-time alarms so users can take immediate action. DMARC Analytics allows users to monitor unlimited domains and get Uptime Monitors for SPF, DKIM, DMARC as well as name servers.
3) GlockApps Uptime Monitor (Keep Email Authentication Records Healthy with Uptime Monitor.)
GlockApps users can monitor SPF, DKIM, and DMARC records’ health and get instantly notified if any changes occur. Ensuring the website is up and running is very important because long-time outs ruin customers’ experience. Uptime monitoring is perhaps one of the most critical aspects of the business. Paying tons of money to bring potential customers to a website that is down isn’t a sensible decision.
IP Blacklist Notifications: Uptime Monitor can check users’ IP addresses against the largest industry blacklists. This is crucial to find and solve issues that can affect a business’ IP reputation.
- Email Consulting Services:Some newcomers to the email marketing space may find the email deliverability landscape a bit daunting. To get them up and running, they can book a one-hour consulting call with one of the expert consultants of GlockApps and get all of their email marketing and deliverability questions answered.
- Email Deliverability Audit: A GlockApps expert assessment of the user’s company’s email deliverability status is the first step in the roadmap to email success. The experts will inspect users’ current email infrastructure and test different key areas of emails to generate conclusions and actionable recommendations.
After working with hundreds of companies and facing every email deliverability problem imaginable, team GlockApps has developed the WARP (Workflow, Authentication, Reputation, Performance) Framework to simplify and improve deliverability for any business that seeks to generate consistent revenue from email.
Gappie (GlockApps’ mascot) (Your Email Inbox Expert)
- Gappie is a bot that will make sure users’ email campaigns always deliver directly to their customer’s inboxes. Just add Gappie to the Telegram or Slack to receive instant reports about email domain and security.
Domain Checker (Do you know who else is using your domain?)
- It is an instant domain checker which acts as a free and lite version of DMARC Analytics.
Inbox Email Tester (Find Out Exactly Where Your Emails Land)
- It is a free and lite version of Inbox Insight.
Pillars of the Company
Aliaksandr Marjau is the CEO and Co-founder of GlockApps. As the name is difficult to pronounce, he introduces himself as Alex Markov. He was fond of radio electronics in childhood. But when personal computers appeared, he got fascinated by programming, and this hobby became his life. Even now, he owns a company with many employees. He often writes the code himself. More than 20 years ago, he started a new company with his friend Dmitry Vladyko to revolutionize the email marketing space.
Julia Gulevich, an excellent deliverability expert, has joined them since the inception of the company. They all, as a team, are focused on developing email marketing software solutions. At that time, there wasn’t a lot of information available about MX, SPF, DKIM, DMARC, and BIMI. They gained essential knowledge and became experts in email marketing software. Having this knowledge in the bag, a few years later, they launched a new SAAS product GlockApps.
Technology Transforming the Future
Alex believes that AI will revolutionize the email marketing sector by enhancing automation and personalized content delivery. Drip campaigns will be taken to a new level with an endless set of variables that will create a more interactive experience and deeper management of user segmentation and behavior-based responses. Machine learning is already taking a big role in mapping a user’s journey through a company’s digital ecosystem to provide a behavior-based response that maximizes conversions and loyalty.
AI-assisted copywriting is already making a big difference in the way email content is being written by helping writers adapt their copy to what works best with audiences. This technology delivers effective copy and produces more volume in less time, which allows smaller teams to deploy large campaigns across various channels seamlessly. GlockApps is currently incorporating machine learning into an exciting project that will enhance its offerings and will be revealed in 2022.
The Ripples of the Pandemic
The pandemic has led to a surge in remote working, which has resulted in increased user engagement with email marketing. People longed to connect and stay in touch with the world; this growth provided a boost to email opens and clicks. Brands were searching for new ways to interact with their customers, not so much through advertising their goods but also by showing support and relating to their audiences’ struggles during this difficult time.
This increment in engagement also came with some negatives as spam volume increased as well. Email marketing suffered greatly as a result of the rapid rise in cybercrime. Because of the sudden shift to homeworking, many businesses were left with no adequate security measures in place. The worldwide panic caused by SARS-CoV-2 aided cybercriminals in sending millions of fraudulent COVID-19 related emails to steal passwords, scam users, and spread malware. Cyberthreat research firm F5 Labs reported that phishing incidents rose by 220% worldwide during the height of the pandemic in 2020 compared to 2019.
In the face of this challenge, team GlockApps focused on ensuring the reliability of their platform and redoubled their efforts to educate the public on the importance of maintaining email reputation and security, as well as protecting the integrity of email marketing by avoiding spammy content at all costs and staying in tune with best practices in the email marketing landscape.
The pandemic brought uncertainty across all aspects of life. Team GlockApps strives to bring certainty to email marketing so that businesses can be there for their customers and audiences.
Five Principles of High Email Deliverability
Even though GlockApps helps email marketers reach the inbox, its technology was designed for businesses that have a legitimate reason to reach their audience. The team strongly believes in five principles of high email deliverability:
- Keep your email list squeaky clean
- Use double opt-in
- Write spam-free content
- Authenticate your messages
- Use GlockApps
Alex said, “When we started, we set the goal to provide every businessman and marketer with all the analytics and actionable guidelines in one place. Today, our comprehensive set of email deliverability tools as well as our consulting and auditing services provide the complete solution to monitor and improve email deliverability.”
It’s important that new companies take the time to ensure their domain reputation is solid and implement email protocols such as SPF, DKIM, and DMARC. Alex suggests monitoring the email reputation by using GlockApps and identifying issues before they become real problems that can ruin a user’s email reputation. It is important that companies avoid the generic route and provide relevant content that brings real value to the audience when it comes to email content.
Beyond the Horizons
GlockApps will keep enhancing its platform as well as improving the user experience. The team is looking to double down on education and expert services that bring a managed experience for companies that prefer that approach. In 2021, GlockApps conducted extensive surveys with its customers, and many of its platform’s upgrades in 2022 will come as a result of GlockApps’ user feedback. Wherever the email marketing sector goes, GlockApps stays two steps ahead to make sure that email deliverability stays consistent.
Appreciation of Excellence
The GlockApps report is BRILLIANT!
Without your information, support, and services, I would never have managed to get our mail delivered into the Inboxes for Hotmail and Gmail. The journey has not been easy – but with the right information from your company, the path has been successful.
– Mandi Lynn, Creative Director at LA Mojo Studio
Easy-to-understand email deliverability testing
We can do quick litmus tests with all the clients we support to know and understand how their emails are performing. It supports all major and minor services and provides feedback pretty quickly.
– Steven L., CEO
GlockApps saves me loads of time.
It’s so difficult to know if your email server is delivering emails to your recipient’s inbox. GlockApps very successfully gives me information as to the reputation of my email servers.
– Edward V., Software Developer
A good tool to get a snapshot of deliverability
We use GlockApps to run deliverability audits and run tests for our clients. It’s a thorough yet simple to use the tool and gives you a lot of information to take and run with – you’ll need some expertise to interpret it, but it’s a great tool to have in the deliverability arsenal.
– Adam M., Consultant
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