3D packaging uses three-dimensional (3D) images to create a more realistic and appealing product presentation. This type of packaging can be relevant for various products, including food, cosmetics, and electronic items. Different techniques are available for companies to create a seamless display of their products online and offline. You can depend on this technique for products requiring a high degree of visibility. Since it offers a more appealing and realistic product presentation, you can expect your sales to increase. However, you have to choose the correct designs to make an impact. Here are some ideas in this context:

Color Selection

When using 3D rendering software, you must select colors carefully. The colors you pick will influence the overall look and feel of your rendering. Hence, the choice of colors should represent your brand well. Many online resources can enable you to select the perfect hues for the packaging if you are unsure what colors to use.

Artwork

When using a 3D packaging service, you also have to be careful about the selection of the artwork that you want to use. If you select artwork unsuitable for 3D printing, you may end up with a final product that does not look like what you may have desired. Your risks will get minimized or eliminated if you work with a well-known company in this field. For example, Printron offers 3D packaging help. It will create a 3D model of your product. You can connect with someone like them to create a seamless experience.

Latest and Better Technology

Have you heard of flexographic plating technology? This process uses a flexible relief plate to transfer an image for printing on various substrates, including cardboard, plastic, paper, and metal. The relief plate consists of a master copy of the original graphics that need printing. The master copy gets transferred to the relief plate through photographic exposure and chemical etching. The exposed and etched relief plate then gets mounted on a printing press. The press feeds the substrate, and the image gets printed onto the substrate using an inked roller. Such technologies make it possible to digitally obtain the same image quality as the plate. Also, ink consumption is lower, so it can cause a significant cost reduction.

Custom Dies

3D packaging is a rapidly growing field, and cutting dies are an essential part of the process. Cutting dies create the shape of the packaging using different materials, including steel, aluminum, and even plastic. Cutting dies come in many shapes and sizes, but there are two broad categories: rotary and flat. Rotary cutting dies are cylindrical and have a cutting edge that runs around the circumference of the die. These dies can cut materials such as paper, fabric, and metal foil. Flat-cutting dies have a cutting edge on one side of the die. These dies can cut materials such as cardboard, leather, and rubber. So, you must know what packaging you need and choose a die accordingly.

All this stress will not be relevant when you work with an experienced company specializing in 3D packaging. They can provide full support to help your brand stand out per your wish.

The post Get Ahead With Branding and Marketing Your Product With 3D Packaging appeared first on InsightsSuccess.

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