It’s amazing how event planners can help people make special events even more special and well-organized. However, the process isn’t as easy as many people think.
Apparently, event planning doesn’t only require time and effort. It also needs the right skills and knowledge in the field. And if you want to be like that fairy godmother who can magically transform events for your clients and want to do it for a living, here are the things you need to know.
Know What Events You Want to Work On
There are actually numerous types of events that you can work on. There are social events, like, birthday parties, weddings, anniversaries, baby showers, reunions, and the likes that are meant to celebrate milestones; and there are also corporate events, such as meetings, seminars, conventions, charities, and other company events.
Knowing which type of event that you want to work on will help you set a brand for your event planning business. This also helps you know where to look for clients.
That said, before you start in the field, ask yourself which type of planner you want to be. While it’s possible to succeed in both categories, it would be a better idea to master one type of event first before you expand your market.
Hone the Right Skills
Once you’ve chosen which category you want to master first, it’s time to sharpen the skills you need for this kind of job. Contrary to what many people think, being an event planner doesn’t only require creativity and communication skills. Apparently, the job requires more than that for you to be successful in the field.
Aside from being creative and sociable, you also need to be proactive, organized, network savvy, resilient, and adaptable. This way, you’re more able to provide what your clients need even in the midst of unexpected happenings during the event planning and the day of the event itself.
Fortunately, there are many ways you can improve those skills. One of them is by signing up for seminars and courses. Through this, you can learn from the experts in the field as they share their experiences. You’ll get tips and get to know the ins and outs of the field more as well.
This sometimes might cost you some dollars, though. Even so, the things you will learn and the experience you can gain from them will be worth every penny you spent.
Aside from taking event planning courses and joining seminars, another way to sharpen your skills is by doing volunteer work. While doing this might not earn you money, your efforts will be rewarded by more experience, which is vital in the field to gain your prospective clients’ trust.
Aside from that, this will also give you a glimpse of what event planning is like. This way, once you gain your own clients, you already know what to do even when unforeseen things come your way.
Give the Right Pricing
In event planning, you also need to know the right pricing for your services. This is because if your pricing is too low, you won’t be able to earn enough from what you invested. And if your pricing is too high, it’s unlikely that you will get clients, especially if you’re just starting out.
Your pricing plays a huge part in getting more clients and earning the right amount of money from your time and efforts. Thus, you should know how to price your services.
One of the ways to do that is by tracking the time you spend organizing events. You should also factor in your expenses and investments for the events you plan. Also, consider how vendors usually charge for event services, like the flat fee, per hour, per person, etc.
Build a Team and Establish Connections
Planning for events on your own is difficult. And as the demand for your services grows, your responsibilities increase too. For that reason, consider building a team and establishing connections too.
If you build a team, it would be easier to accommodate multiple clients at the same time and attend to their needs. Your tasks will be lighter as you have more people to do it with or for you.
But, building your own team isn’t always enough in the industry. Apparently, you will also need to expand your network and get to know other vendors. This way, no matter where the event takes place, you will have other vendors to contact to help you serve your clients better.
Connections are everything in this field. So, don’t be shy and make connections as much as you can.
Time is important in planning an event too. If you don’t know how to manage it, chances are, you won’t be able to meet the deadlines, leading to unsatisfied clients.
That said, for every event you handle, make sure that you set timelines and goals. This way, you will know your progress and what else needs to be done. If you can, write everything down. This will help you remember everything. And in case you get lost in the process, you will have something to remind you of your goals and how you can get there.
Document Your Events
These days, people don’t easily trust what you say unless you have something to prove it. So, if you say you organized an event, make sure that you have pictures or videos of it.
This will not only prove your legitimacy but will also help your prospective clients find you. Additionally, it will help your clients get a glimpse of how you work. This way, they can get an idea of how their event will be like if they leave it up to you.
Probably the best part of documenting the event you planned is that it will help you grow too. Through this, you will see how you can improve for your next clients.
Planning for events can be challenging. But if you know what to do, everything will run smoothly and even if unforeseen situations happen, you’ll know how to handle it gracefully.
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