Online Shopping vs In-Store Shopping: Which Is Better?

Shopping has evolved dramatically over the past several decades, providing consumers with more choice and convenience whether they shop the brick-and-mortar stores or browse online for their purchases. Even holiday shopping has adapted to the changing landscape with Black Friday and Cyber Monday appealing to both in-store and online shoppers. It’s easy to assume there is a generational divide between those who choose more traditional or modern shopping methods, but in reality it involves factors ranging from accessibility and variety to local support and the shopping experience itself.

Advantages of online shopping

Although online shopping has been around for consumers since the mid-1990s, mainstream use has skyrocketed over the past several years as people grow increasingly comfortable with it and accustomed to the ease and speed of online retail.[1] It’s hard to dispute the advantages of online shopping. After all, the availability of extensive online research and reviews promotes … Read more