The best ways to help clients with website security

If you are a website pro like a designer or developer, it can be tempting to think you have limited responsibility for the security of a client’s site — but that might not be the best way to think about it from a business perspective.

While it’s likely true that the vast majority of hacks occur due to client error (like using 123456 as a password) rather than you or the host. However, the issue might not be quite so simple.

In fact, there are a number of good arguments for helping your clients with cybersecurity.

One is the moral argument. As is painfully obvious from the number of articles now popping up on how to secure your online store for the holidays, the perennially popular searches on improving website security, and the recent boom in guides for protecting websites during the pandemic, you might be surprised … Read more

Why you need a Google My Business profile and what to include

Google My Business (GMB), a service offered by Google, is a platform where companies can share relevant information about their business and customers can leave reviews and add photos. The initial benefit of GMB is improved legitimacy and increased exposure while customers benefit by learning more about you. However, there are many more benefits to creating a Google My Business profile.

Learn more about how to leverage Google My Business, including the types of information you should add, and why it’s important for you to prioritize.

Understanding the value of a Google My Business profile

Google My Business has become increasingly useful as customers turn to the search engine for local information. In fact, 90% of consumers used the internet to find a local business between 2018 and 2019 with 33% looking every day, according to a recent Bright Local survey.

As our world turns increasingly digital, this … Read more