3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business is still standing, you might be wondering about ways to be profitable in this turbulent time.

Many businesses that have so far weathered the storm are now reopening to a changed, stagnant economy. The future is concerning. Some new regulations require customers to wear masks, high unemployment rates may limit people’s disposable income, and some businesses must operate at a lower capacity.

3 ways to be profitable during the COVID-19 pandemic

As this new world order sets in, it’s time for business owners to use innovative and creative solutions to not just stay afloat, but to be profitable throughout the pandemic. What are some ways to be … Read more

Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read on for tips on converting leads into paying customers using the AIDA sales funnel model.

The AIDA sales funnel model

The process of converting shoppers into paying customers is defined by the acronym AIDA, which stands for the four stages of consumer behavior:

1. Awareness: Your marketing strategies and brand awareness campaigns attract the attention of potential buyers.

2. Interest: Use email and social media marketing and other eye-catching promotional materials to retain interest.

3. Desire: Now that you have your target’s awareness and interest, you need to make them want your product or service.

Interact with your audience on social media, engage in online … Read more