Keep customers watching with IGTV for business

If you’re anything like me, when trying to market your business, you’ll look for every possible avenue to get the word out about what you do and why people need it. You may already be using blogging, Facebook, podcasting, Instagram, Pinterest or a combination of all of the above to spread the message of your company. But, are you using IGTV for business? If not, you could be missing out on hundreds, if not thousands of potential customers.

IGTV is quickly becoming a great way to help your audience get to know you better.

Some of my clients have only recently implemented the use of it, and are already enjoying the ability to engage with their potential customers on a deeper level.

Blogger and influencer friends as well as many of the marketers I admire are also implementing the use of IGTV for marketing their online businesses. I’m so impressed … Read more

How to avoid cyberscams during the COVID-19 pandemic

This article originally published on GoDaddy’s OpenWeStand.org website.

The COVID-19 pandemic closed thousands of businesses, left millions without work, and brought about fear and uncertainty unlike anything many of us have ever experienced. Unfortunately, it’s during these vulnerable times that nefarious scammers look for opportunities to take advantage of others. With all of the worry and stress, how to avoid cyberscams isn’t something that crosses the minds of most people.  

A recent report from the FTC suggests that people have lost more than $13.4 million to fraud since January 1, 2020.

 

Scammers are not just targeting individuals, either. With many U.S. small businesses struggling, cybercriminals are looking at ways to prey on these business owners.

How to avoid cyberscams

With the right know-how, you can protect yourself, your private information and your small business from scammers.

Know the types of scams out there

Scammers are surprisingly diverse and creative Read more