Never lose sight of who you are and what you believe.
This article originally published on GoDaddy’s OpenWeStand.org website.
COVID-19 has changed how we live, work and relate. In the small business world, it’s no different. With social distancing measures still in place, brands have downsized or completely scaled back marketing budgets. In the wake of COVID-19, nearly $50 billion globally has been pulled out of the advertising market.
But instead of killing advertising, the pandemic has forced a creative renaissance. Instead of relying on huge budgets and professional shoots, we’re seeing the rise of self-edited, lo-fi, and home-shot content. Whether you’re a small business owner or new entrepreneur, you can take advantage of these new low-cost marketing trends. Below, you’ll learn how large brands have adapted to this shift, and how you can implement what’s currently working for them into your marketing strategy.
Lo-fi/low-cost marketing trends are the new normal
Big budget commercial shoots are nearly impossible to do right … Read more
This post was originally published on Feb. 9, 2018, and was updated on June 6, 2019 and Sept. 8, 2020.
Sadly, it’s rare to find a day job that is both fulfilling and pays well. Add the current economic insecurity on top of that and you might have a sinking feeling in the pit of your stomach. Don’t despair. Today it’s easier than ever to implement a side hustle — that is, a venture outside of the nine-to-five where you pursue what’s important to you and, hopefully, make a little extra cash in the process. It starts with coming up with a few side hustle ideas.
If the venture is planned and launched correctly, you could stand to earn a sizable chunk of money to … Read more