A principled approach to why you operate a business can be a massive differentiator for consumers.
Business owners are accustomed to wearing several hats and having control over every aspect of their company, dispensing with any delegation tactics. Recent research from Salesforce found that small business owners are personally responsible for an average of 4.2 roles in their business. While that much work can be exhausting, for those who enjoy entrepreneurship, it’s also gratifying. There aren’t any outside factors, you’re in the driver seat, and success or failure solely depends on your efforts. However, if you’d like to scale your business (or finally take some time off), you need to learn delegation tactics and use them.
Why do you need delegation tactics?
Many leaders struggle with delegation. A psychological study offered two reasons why business owners are reluctant to delegate:
- A faith in supervision effect, which reflects the tendency of observers to see work performed under the control of a supervisor as better than identical work
When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online.
For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork.
If your show horse got sore after a jumping competition, you could attend a workshop with a Masterson instructor to learn how to release the horse’s muscle tension through the unique Masterson Method.
The pandemic put a stop to the instructor visits and forced the Mastersons to think creatively about their business model and the horses they’ve dedicated their lives to helping.
Fortunately, they had access to an entire community of creative and like-minded entrepreneurs.
Based in the Corn Belt city of Fairfield, Iowa, the Mastersons are part of an entrepreneurial Shangri-La. The 10,425-person city, about 115 miles southeast of Des Moines, is home to a large number of small, internet-based micro-businesses that are … Read more