Category: Marketing

Soon after experiencing the traumatic birth of her daughter in February, Dr. Erin King-Mullins, a colorectal surgeon in Atlanta, Georgia, faced the coronavirus pandemic and sheltering-in-place. The anxieties and stressors associated with this prompted her to search for support and resources. She didn’t find what she was looking for, so she created her own — Corona Mamas.

During this time, the many disparities in the Black community were magnified and then topped off by significant social unrest. As a Black woman, she sees racism as much of a public health problem as COVID-19 and wanted to address both public health issues through her interviews and blog posts on her website.

Corona Mamas serves as a community for moms of all kinds to have a place of refuge during the pandemic and time of social unrest.

Read on to learn her story.

This interview has been gently edited for length … Read more

Learn how to position your profile for immediate success in the online freelancer marketplace.

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An effective sales landing page is essential if you are selling products or services online. The content and elements of a landing page can be the difference between an interested prospect clicking out of your website or continuing on to buy from you.

So, what elements can you add to a landing page to draw in readers and convert them into paying consumers?

How to create an effective sales landing page

This post will share the elements of an effective sales landing page, including the layout and content elements that are most likely to resonate with audiences.

It’s important to note that there is no exact landing page formula that will work for every audience, brand, product or service.

You can start with landing page best practices, but you will need to tweak formulas to find the format that works best for your unique offering and business. To find the … Read more

Entrepreneurs excel at starting, expanding and growing their businesses. Here are tips for finding growth potential for your business.

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The responsibility of ensuring that a website is protected falls on the website owner, but the security expectation may fall on the web service provider too.

As a professional, you are the trusted party and first point of contact.

Much of what your clients learn about web technology and security specifically comes from you. In other words, you have the ability to impact your client’s online security posture.

The security of websites has an enormous effect on what you do as a website service provider, making it impossible to ignore.

You build websites and offer other important services, but we challenge you to start thinking about your client’s website security.

What would you do if there was a compromise?

Implications of a website hack for developers, web pros and agencies

The most tangible impact of having a client’s website hacked is time. The majority of you have already … Read more