Design principles: What, why and how

This article originally published on Media Temple’s blog.

If 2020 has proved anything, it’s that we work in a world of constant disruption. Whether it comes from a new technology or a worldwide pandemic, Heraclitus was right: “Change is the only constant.”

So, how do we maintain some semblance of order when we’re forced to continuously evolve?

For UX, Creative, and even wider business teams, establishing brand-specific design principles can go a long way. By crafting experiences based on these foundational guidelines, you ensure that even the most agile, experimental ideas stay rooted in your brand and why users embrace it.

What are design principles?

Design principles are foundational ideas for building experiences, guiding everything a design team creates. They sit toward the top of your “design thinking” or “design system” activities, and capture big broad concepts, often represented with a single word or short … Read more

How to support local businesses in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website.

Small businesses across the country have been drastically impacted by the COVID-19 pandemic. According to the U.S. Chamber of Commerce Small Business Coronavirus Impact Poll, 70% of small businesses are concerned about long-term financial hardship while 58% worry about having to permanently close. With small businesses teetering on the edge of failure, other entrepreneurs are stepping in. Local business owners can help each other out and build each other up during this pandemic.

While some companies might technically be your competitors, it’s important to focus on collaboration over competition: we’re all in this together. Here’s how to support local businesses and protect small businesses as an entrepreneur.

Related: America — Land of the free, home of the small business 

Buy from local vendors

Entrepreneurs can go above and beyond to support localism or the idea that you should prioritize businesses within … Read more

8 tips for restaurants to thrive in the new normal

This article originally published on GoDaddy’s OpenWeStand.org website.

Restaurant owners have been hit hard by the COVID-19 pandemic. Historically, restaurants have depended on serving food to people indoors and in person, but with the lingering threat of the novel coronavirus, small business owners have had to adapt.

For months, some restaurants pivoted to offer takeout only, or provide delivery services. Others closed down entirely, hoping for the pandemic to end quickly. Now, both types of restaurants are trying to reopen, while managing new stay-at-home orders and constantly shifting customer expectations.

How can you thrive as a small business in this “new normal” of COVID-19?

How restaurants can thrive in the new normal

We don’t have all the answers, but these tips can help your restaurant thrive in these uncertain times:

1. Pivot your model

Your initial business model has probably changed a great deal since the pandemic hit.

If you
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