Category: Marketing

When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online.

For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork.

If your show horse got sore after a jumping competition, you could attend a workshop with a Masterson instructor to learn how to release the horse’s muscle tension through the unique Masterson Method.

The pandemic put a stop to the instructor visits and forced the Mastersons to think creatively about their business model and the horses they’ve dedicated their lives to helping.

Fortunately, they had access to an entire community of creative and like-minded entrepreneurs.

Based in the Corn Belt city of Fairfield, Iowa, the Mastersons are part of an entrepreneurial Shangri-La. The 10,425-person city, about 115 miles southeast of Des Moines, is home to a large number of small, internet-based micro-businesses that are … Read more

In all walks of content, the collaboration between like-minded creators lays the foundation for success.

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As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses.

As stay-at-home orders crippled economies, 44% of these micro-businesses moved more of their business to the internet, ramping up their e-commerce efforts and other digital offerings. By the end of July, less than 2% of them had closed permanently. It’s little surprise then that communities with more micro-businesses lost fewer low-income jobs at the peak of the crisis

These results come from the Venture Forward initiative, a multiyear research project that looks at the economic impact of the 20 million websites with domain names registered with GoDaddy. Three-quarters of these ventures are commerce-driven micro-businesses. The rest are community, civic or hobby-based sites.

Working with academic partners, Venture Forward has found:

• Micro-businesses create jobs. Economists at UCLA Anderson Forecast determined that there’s a causal impact between

With more channels, more content, more touchpoints, and more tools, coordination is key.

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Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in your business.

In this post, we’ll explore how and why you should implement virtual parties for ecommerce businesses into your strategy so you can make more money and build your fanbase.

Getting started with a successful virtual party

Virtual parties have become a popular sales method thanks to social media platforms, like Facebook and Instagram. Anyone can do a Facebook Live and invite people from around the world to get together and sell products. It’s the modern version of the classic Tupperware party.

But hosting a virtual party for your ecommerce business requires more than a sales pitch. Including games and prizes, … Read more