When the COVID-19 crisis hit, Jim Masterson had to figure out how to massage a horse online.
For more than a decade, Masterson and his wife, Conley, have been the go-to experts for equine performance bodywork.
If your show horse got sore after a jumping competition, you could attend a workshop with a Masterson instructor to learn how to release the horse’s muscle tension through the unique Masterson Method.
The pandemic put a stop to the instructor visits and forced the Mastersons to think creatively about their business model and the horses they’ve dedicated their lives to helping.
Fortunately, they had access to an entire community of creative and like-minded entrepreneurs.
Based in the Corn Belt city of Fairfield, Iowa, the Mastersons are part of an entrepreneurial Shangri-La. The 10,425-person city, about 115 miles southeast of Des Moines, is home to a large number of small, internet-based micro-businesses that are … Read more