Which review sites matter to your industry

This post was originally published on March 22, 2018 and was updated on August 24th, 2020.

For small business owners, asking how your businesses did is a mandatory component of a successful operation. How do you go about getting an understanding of where you stand in the eyes of your customers? The answer is soliciting, reading and replying to the feedback left at online review sites.

As a relatively recent marketing phenomenon, online review sites have dramatically grown in popularity over the past five years. The primary reason for the growth is the trust consumers place in other consumers to leave truthful, heartfelt reviews of small businesses.

Did you know that nine out of 10 consumers read online reviews before they make a buying decision?

Trust is just one of the many compelling reasons why your small business needs to increase its exposure at online review sites.

Why are customer

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New data shows rise in online orders even after states reopen

The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception.

As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same way that they always did. More and more consumers turned online, placing online orders for items they might have purchased at a brick-and-mortar location only months earlier.

Increasingly, local businesses have found themselves trying to figure out how to combine online purchasing or booking with in-person fulfillment or local delivery.

 

For small businesses working hard to weather this storm, there is value in understanding if an increased focus on online shopping might persist beyond the crisis as shopping behaviors change. 

GoDaddy examined the performance of its customers across 15 states (Alaska, Alabama, Florida, Georgia, Idaho, Indiana, Kansas, Mississippi, Missouri, Montana, Read more