Category: Marketing

There are over 1.7 billion active users across Facebook and Instagram. That’s almost a quarter of the entire population on Earth. And 130 million people with Instagram accounts tap on a shopping post every month.

As a small business owner, you want your products to be found. More importantly, you want your products found by as many of the right people as possible.

Sell your products socially

At some moment in time, a person clicked Follow on your Facebook or Instagram page. Something piqued their interest. Your followers may range from passing curious to faithful fans, but what you post shows up in their feed.

Every time you post, you’re building a relationship with your followers. And the beauty of social media is the ability to have conversations with your followers, and for them to share your posts with their friends.

The best part of all? Now you can connect … Read more

Proven tactics for small business success.

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When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you should know these terms, and if you need them, especially when it comes to starting your own website. In this article, you’ll learn what website platforms are, some of the terms associated with them and what steps you need to take toward choosing a web host. In the end, hopefully it helps you choose what website platforms you need for your website.

What are website platforms?

A website platform is the magical technology on which websites function. Most websites operate using several types of platforms including:

• A web hosting platform
• Programming languages
• Website building tools

All of these work hand-in-hand to power your website, … Read more

Think through potential pitfalls and feel more secure regarding your investments and time.

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Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business.

“I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.” She was responding to my question about collecting customer reviews for her doggy daycare business.

I had just picked up my dog, Andy, and I felt like I wanted to leave a review for her. After all, Katie and her team really took care of Andy, and he was always in such high spirits when he saw me walk in. I wanted to help her attract new puppy parents, so I asked if she ever considered asking for a review when customers came to pick up their dogs (a trick I’ll tell you about later.)