A quick guide to TikTok marketing for small businesses

The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts.

Right now, TikTok is emerging as one of the most popular and powerful social media platforms on the planet. While young Gen Zers were once the main TikTok demographic, as the popularity of this short-form video sharing platform grows, droves of millennials are also flocking to the platform.

Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential.

To help guide you to social media success, we’ll look at a mix of practical TikTok for small business marketing tips.

But, before we do, let’s consider why TikTok is so important right now.

Why is TikTok marketing so important?

As a … Read more

How to use intentional listening to benefit your customers and your bottom line

Customer retention is the lifeblood of sales and the core way that service teams can impact the bottom line. At the same time, 93% of service teams agree that customer expectations are higher in 2020 than in years past, according to recent data from HubSpot. Combined with the economic downturn, this makes retention that much harder. This is where intentional listening becomes crucial.

When you think about it, you and your team interact with customers all the time. You respond to comments and messages on social media. You send out surveys to obtain feedback. Your website has a tab for reviews.

The question is, are you intentionally listening to your clients?


How much of their feedback do you actually hear, digest and implement? When you actively tune in, you’ll learn how to better serve your customers and improve customer experience, which encourages repeat business and increases your profit … Read more

How to set up a holiday gift guide in WooCommerce

Gift shopping is really tough.  (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.)

One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts.

All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too.

Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different … Read more