Category: Global Business

When it comes to driving growth online, small business owners know that simply “being there” isn’t enough. They need to get noticed and keep customers’ attention — whether that’s on social media, a website or in an email. But finding the time and tools to create a standout presence can be a challenge for anyone trying to make their way online.

• I’m not a designer.
• I don’t have enough photos.
• It’s going to take too much of my time.

Any of these sound familiar? You’re not alone.

Beautiful design made easy

We’re excited to announce that Over by GoDaddy, a powerful visual content creator, is now part of our all-in-one website building platform, Websites + Marketing.

With these new features, entrepreneurs and small business owners can easily create effective, eye-catching content to break through online, in all of the places that matter.

Starting from a vast library of … Read more

Hint: it’s not good.

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The COVID-19 pandemic has provided countless lessons in customer service. Many companies have risen to the challenge of this “new normal” by prioritizing clients, while others have crumbled, generating bad reviews and anger on social media.

“Particularly in times of crisis, a customer’s interaction with a company can trigger an immediate and lingering effect on his or her sense of trust and loyalty. As millions are furloughed and retreat into isolation, a primary barometer of their customer experience will be how the businesses they frequent and depend upon deliver experiences and service that meets their new needs with empathy, care and concern,” suggests McKinsey & Company experts.

If you have yet to prioritize your client care and the experience provided, here are some … Read more

The 2020 edition of the meeting will be omnichannel and will be held from October 6 to 8.

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If you run a business of any kind, it’s important to understand the relationship between business expenses and revenue. When planning out any kind of business investment, it’s a good idea to map out the costs and expected business results and conduct a break-even analysis.

Keep reading to learn more about what a break-even analysis is, why it can be helpful to your business, and how to do your own break-even analysis for a new business or business expansion project.

What is a break-even analysis?

A break-even analysis is a type of analysis in which business owners or managers run the numbers to decide if a new business or a business project is going to pay for itself or break even.