How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog.

Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from Salesforce:

  • Thanksgiving – +24%
  • Black Friday – +16%
  • Cyber Monday – +13%

The bustling fourth quarter always presents e-tailers with a difficult challenge: Predicting if your ecommerce site will outlast the steadily increasing demand for online purchasing.

With the 2020 holiday shopping season barreling toward us, this year’s growth potential could surpass the typical levels of unexpected growth. Pandemic restrictions on brick-and-mortar retail will potentially drive a massive spike of users to ecommerce sites. Whether shipped or curbside-picked-up, online orders provide an extra level of convenience – and safety – for customers at this time.

While no one knows what the future holds, we can provide recommendations for … Read more

A quick guide to TikTok marketing for small businesses

The one constant you can count on with social media is that it’s always changing. Just when you think one platform has managed to monopolize the space, another comes along and the landscape shifts.

Right now, TikTok is emerging as one of the most popular and powerful social media platforms on the planet. While young Gen Zers were once the main TikTok demographic, as the popularity of this short-form video sharing platform grows, droves of millennials are also flocking to the platform.

Whatever your niche, if you’re a small business owner looking to expand your audience and drive traffic to your website, investing in TikTok marketing is essential.

To help guide you to social media success, we’ll look at a mix of practical TikTok for small business marketing tips.

But, before we do, let’s consider why TikTok is so important right now.

Why is TikTok marketing so important?

As a … Read more