When you give back or align your brand with helping the world, people notice.
Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place?
Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing changes in terms of how we treat our planet, we’ll be creating more problems for our children, and for the rest of the people that will come after us as well.
Now, you might be thinking, “I recycle, isn’t that enough?” Or you might even be thinking, “it’s too expensive to go green.”
The truth is there is always more that we can be doing. The good news is, thanks to the internet and further advancements in technology, it’s becoming easier and less expensive than ever to reduce our carbon footprint. In fact, it may even help improve your company’s bottom line.… Read more
The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA), told Marketing Dive:
“There was an amazing turnaround in marketing messaging that took place. Our analysis has shown that the relationship between consumers and brands has, in fact, strengthened.”
If you’re struggling to find a new messaging cadence to reach your audience as effectively as you once did and wondering how to improve business during COVID-19, use these stories to find inspiration, ideas and perspective shifts. As you read these marketing lessons, remember: Your marketing can thrive during COVID-19, you may just need to rethink the way you’re doing things.
1. Pivot your message
How will you reposition your product offerings and … Read more