Powerful marketing strategies to help boost ecommerce during and after the pandemic, and grow sales in 2021 and beyond.
There was a time, early in my freelance days, when I gleefully accepted any client who came a-knockin’ at my door — no client screening or preliminary fact-finding recon necessary. However, I quickly learned that it pays to be selective, and moved to using a rigorous screening process early in my onboarding process.
Providing a finely tuned and comprehensive questionnaire allows prospective clients to work at their own pace, pondering the questions over time, while formulating their responses.
Trust me, working through this exercise at the start saves time and aggravation down the road. If the prospective client answers all questions to your satisfaction, in addition to confirming the right fit, you’ve assembled much-needed information for your proposal. Useful questions not only gather information, but raise red flags to seriously consider.
Ask these client-screening questions
Here’s my starter list of 14 key questions for your “new client” questionnaire; take … Read more
Amber Khan-Robinson, the daughter of the first African American athletic shoe designer in the U.S., has always had entrepreneurship in her blood. So when she was looking for ways to keep her three children from staring at screens all day, she decided to help them “start a business.”
Working at home in Atlanta, they made 85 hibiscus lime ice pops to sell at a festival. Soon, the family was selling hundreds per weekend at events around their city under the name MOKIPOPS.
When the pandemic hit, MOKIPOPS, like many neighborhood businesses, was forced to pivot their business to maintain sales. So Khan-Robinson set up a website for online orders. As customers began ticking up, the whole family pulled together to keep MOKIPOPS afloat.
“We just started delivering,” Khan-Robinson says.
She and her husband drive their 10-year-old son to a customer’s address and he takes it from there.
“He … Read more