33 landing page tips — How to build the best landing page

A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few landing page tips.

The challenge is that when visitors arrive at your landing page, you have about seven seconds to convince them to stay. So how do you keep their attention and stop them from leaving?

Building a landing page that converts visitors to sales and leads is a three-part journey that includes pre-launch, design and post-launch. This article will dive into each phase of building a landing page and will break down the key steps to take within each phase.

After examining each landing page phase’s elements, we’ll conclude with some final thoughts from experts.

Let’s get started.

Pre-launch: Before

Read more

How one town used federal CARES Act money to support its small business community

As shelter-in-place orders wreaked havoc on businesses in cities and towns across the United States this summer, local leaders and their teams like Dan Henderson and the Gilbert Office of Economic Development had to make some fast decisions.

As director of the Office of Economic Development in Gilbert, Arizona, a community of more than 260,000 people southeast of Phoenix, Henderson’s team had heard from local brick-and-mortar and online entrepreneurs about plummeting revenue and skyrocketing debt from unpaid rent and overdue supplier bills.

“We engaged with 1,000-plus businesses,” says Henderson. “We knew they needed money to pay rent, leases and mortgages, their employees and to pay their extended family of vendors.”

Fortunately, in late May, Arizona Governor Doug Ducey allocated $441 million in federal CARES Act funds to cities and towns around the state. That included $29.2 million for Gilbert to use toward public safety and public health personnel expenses.

After … Read more