Category: Global Business

With the recent changes in Google SERPs and the Google updates, mayhem of thin inner pages, eCommerce, and thin affiliate pages getting slammed in rankings, we thought it was important to look at how to create and rank inner pages of websites and blogs properly.

Probably one of the most overlooked and potentially powerful aspects of any website or blog is the inner pages. People often focus on the homepage in getting links and displaying content and navigation that the inner pages become almost an afterthought in the overall site architecture – this is a big mistake!

Inner pages offer the most potential for bringing in tons of Traffic and for dominating the SERPS for various keyword terms that people are searching for. If you are not targeting and optimizing your inner page content correctly, you are really missing out on a plethora of Traffic, which means you are missing … Read more

There are several tips and tricks you’re given when you first become a business owner. Although some of them are genuinely useless, others aren’t meant to be overlooked. If you’re like most business owners, no matter how new or old your business is, you’ve probably been told several times that you need a good bookkeeping service. These services are one that should never be undermined. You’ll have to keep in mind that although there are people out there that love to weigh in constantly on someone’s decisions as a business owner, some opinions are indeed valid and you shouldn’t miss out on these opportunities when they come to you. 

If you have been told that your business needs a bookkeeping service to become even more successful, instead of ignoring this advice like you previously might have been doing, act on it. Bookkeepers, like accountants, can help a company keep track … Read more

The concept of “Inbound Marketing” is one that you might have heard of before, but do you know what it is? There is no doubt that today, technology and the digital space have positively changed marketing as we know it. With the advent of the internet and digital marketing, it is now easy to get across to a larger variety of customers in a more personalized manner.

Nowadays, a business website has evolved into a place to collect and develop a better understanding of customer tastes, dislikes, likes, and pain points. Though traditional marketing may have served its purpose efficiently, the introduction of inbound marketing has not only transformed the concept of traditional marketing. Still, it has also brought about the urgency for high-quality content. Before taking a deep dive into the features of inbound marketing, it is essential to understand the meaning of Inbound Marketing.

What Is Inbound Marketing?

Forbes 30-under-30 alumnus goes head-to-head with Amazon with smartphone-based retail checkout solution

In 2015, MishiPay CEO Mustafa Khanwala waited 20 minutes in a supermarket line to pay for a can of drink. The queue gave him time to consider retail’s most persistent pinch point and trigger the development of MishiPay: a high concept Scan & Go solution that promises to truly revitalise retail.

Khanwala wasn’t the only one thinking about the costly problem of check-out queues, but he is the only one to have found a viable answer, and now the Forbes 30-under-30 alumnus is going head-to-head with Amazon with smartphone-based tech that promises to truly revitalise retail.

The checkout queue has been with us since Memphis retailer Piggly-Wiggly introduced it to the world in 1916, and the model has remained fundamentally unchanged for 104 years.

Self-scan checkouts, introduced in 1992, are both unpopular and inefficient, and Amazon Go’s high-tech … Read more

For many people around the world, opening their own coffee shop would be a dream come true! If you are one of those people, the potential for a great business is huge. Whether you are looking to create an ultra scientific coffee lab with the latest gadgets and barista techniques, or a cozy hangout for customers to kick back with their favorite book, the possibilities are endless. The coffee shop industry in the US alone is worth over $50 billion, and with the country just beginning to open up again after the Covid-19 Pandemic, this is a great time to give it a go. 

To tell you everything you need to know, here is the complete guide to opening your first coffee shop.

1. Know Your Stuff

There are over 60,000 coffee shop businesses in the US and so competition is fierce. With so many competitors, your new business will … Read more