When customers have a choice between two offerings, they need something that drives them to choose one option over another. That thing is a unique selling proposition (USP).
Whether customers realize it or not, they use unique selling propositions to decide what to buy and who to buy from. When shopping for a new laptop, someone who values price may choose a more affordable option over a high-performance, high-price product. Or, a health-conscious customer shopping for new makeup may choose a brand that is all-natural versus a brand that uses chemicals in its products.
Customers use unique selling propositions to decide what to buy, so brands must use USPs to show customers why they should buy from them.
Let’s look deeper into what USPs are, why they are important and how to write a unique selling proposition that will attract and keep customers.
What is a unique selling proposition?
A … Read more