10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the footer?

If you have, that confusion was likely created by a mix of communication, website design and site hierarchy problems, and it could all be fixed using best practices for website navigation.

What is website navigation?

Website navigation refers to the menus on a website that direct users to internal pages on that site. It includes the top menu bar, links in the footer and sidebar menus. But, website navigation design is much more than that.

Website navigation organizes a website for users, and it also shows the internal link architecture to search engines.

 

Internal link architecture is a sort … Read more

How historic Denison, Texas, went digital in the COVID-19 era

A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas.

“I just stood across the street with a crowd of people, watching it burn,” she says. “I was thinking ‘I’ve lost everything. Maybe I just need to shut the business down.’”

Naturally, she wasn’t sure if she wanted to attend a boot camp for small business owners that was already scheduled for later that month. Still, friends convinced Russell to attend, and there, among other things, she learned the importance of ecommerce and online business.

The timing couldn’t have been better: When COVID-19 forced Russell to close up shop again five months later, she had options.

 

She set up new services like curbside pickup and free local delivery through her website. And now, thanks in … Read more