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Technical SEO is an important — but often misunderstood — part of search engine optimization. This article breaks down what technical SEO actually is and provides a helpful checklist for any small business to DIY tech SEO.
First, we’ll gain an understanding and explore key technical SEO definitions. We’ll talk about why technical SEO is important. And then, we’ll share a technical SEO checklist for small businesses.
Settle in for a long, technical post. Let’s do this.
The parts of technical SEO
Twelve categories that collectively make up technical SEO:
- On-page SEO
- Site speed performance
- Internal pages
- Duplicate content
- External pages
Without going too deep into the technicalities, let’s dive into some of the common issues within each category.
Indexability is the primary objective of technical SEO. As a site owner, you want search engines to discover and index your content.… Read more