10 simple small business SEO tactics that you can do in-house

One of the most effective ways to grow your venture online is to perform well in search, which is why small business SEO (search engine optimization) is a skill that’s worthwhile for entrepreneurs to know.

You’re already well on your way to establishing your business’s credibility if your website is one of the top results that show up when your user is looking for something on a search engine like Google.

The only aspect of a search engine’s algorithm that’s permanent is its constant evolution.

 

While most entrepreneurs and marketers know this, few know how to optimize their website and their content in a way that gives them a strong search ranking over time.

Related: GoDaddy guide to SEO for business

10 simple small business SEO tactics

In this article, we explore 10 tactics that are not too technical to execute and will help your business rank over your … Read more

July 2020 What’s new in Websites + Marketing

It’s summertime, and social distancing is in. So is creating websites. If people can’t visit you in person, at least they can visit you online and interact with you on social media. The Websites + Marketing and Online Store teams continue to roll out new features, and more are on their way.

Get online guided path series

As a reader of the GoDaddy Garage blog, you know how much value there is here. Our How-To videos are amazing. And our Help articles are, well, helpful. (Shoutout to the Community as well, where people ask questions and hold discussions.)

We thought it would be really cool if we could bring everything together into one package…so we did. Our first guided series, Get Online, helps people get everything set up and published.

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Generating leads for your business using keyword domain names

Generating leads is a necessary part of any business. You need customers in order to stay in business. There are plenty of ways to go about this, but one simple way is with keyword domain names, an effective tactic that very few entrepreneurs take advantage of.

Generating leads for your business using keyword domain names

In this guide, we’ll be covering the following:

    1. Begin with an audit of your products and services.
    2. Be specific.
    3. Think like a customer.
    4. Find inspiration for your list.
    5. Turn your keyword list into keyword domain names.

Let’s get going.

What are keyword domain names?

First, it’s important to make a distinction between keyword domain names versus the primary domain name you use for your existing website.

Your primary domain name is … Read more

How Gilbert, Arizona, found economic resilience in 35,000 micro-businesses

As a 12-year-old, Jenn Daniels taught herself bookkeeping so she could help her father run his tool-and-die shop. Nearly 30 years later, she uses those skills as part of a side business she runs out of her Gilbert, Arizona, living room helping entrepreneurs navigate the tricky shoals of local permitting, state licensing, tax filing, insurance and a string of other challenges.

Daniels is qualified to help for an additional reason: She has been mayor of this 260,000-person town southeast of Phoenix since 2016.

Her role setting policy combined with firsthand experience with the challenges entrepreneurs face — the property where her father’s shop sat was seized by eminent domain and turned over to a soda bottling plant — has given her a heightened appreciation for the role even the smallest businesses play in a community.

“I meet with our local business owners on a daily basis, but it’s our small

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SSL term changes: Maximum SSL certificate validity is now one year

As your certificate authority, it’s our responsibility to share shifts in the industry with our customers. One major change that’ll be coming into effect is around the shortening of term changes. We’ll briefly go over potential impacts to your site and how GoDaddy is adapting to better serve you.

Maximum SSL certificate validity reduced to 1 year

This change was first announced by Apple at the CA/Browser Forum Spring Face-to-Face event in Bratislava back in March of this year. Then, at the CA/Browser Forum’s Summer event (held virtually), Google announced its intention to match Apple’s changes with its own root program.

Starting on September 1, SSL/TLS certificates cannot be issued for longer than 13 months (397 days).

There’s also a browser-driven ballot that seeks to align the industry’s baseline requirements with the new root program changes. That issue’s currently being debated by the Forum — we’ll be sure to keep … Read more