Category: Financial

You’ve registered the perfect domain name and are getting close to publishing your new website. Your product list, blog or new venture is coming together nicely, and your website looks superb. But something’s missing.

You may recall the term ‘SSL’ from previous conversations and research. Here’s everything you need to know about SSL certificates and why all websites need to have one.

Welcome to SSL 101.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser stay private. In other words, it lets customers know that it’s safe to browse, shop and enter their information on your site.

Every site needs an SSL certificate.

Since 2018, popular browsers like Chrome, Safari and Firefox have been flagging websites as “Not Secure” if they don’t have an SSL … Read more

Editor’s note: The following is a guest post from our friends at Weglot.

Localizing your WordPress website can help you increase its visibility, improve usability, and help you reach out to new markets.

The good news is that there are a number of ways you can localize your WordPress website. This typically includes offering language translation, image translation, and multiple payment options.

With this in mind, in this article, we’ll go over some of the ways you can localize your WordPress website and connect with people all over the world while being mindful of cultural differences.

1. Language is the first step for localizing

Before you can begin to address your visitors’ cultural differences, you need to make sure that they’re able to read and understand your website content. For this reason, the first step in localizing your WordPress site has to be the translation.

If you scour the … Read more

Every month, we create a list of the show-stopping features you need to add to your site now. If you seek the latest on Websites + Marketing and the Website Builder and Online Store and want to know what our latest features can do for you and your online presence, this is where you want to be. We’re glad you’re here!

Websites + Marketing Updates – Table of Contents

Spring 2020: Covers all the things that’s happened during COVID and more in March, April, May, and June. #OpenWeStand, website editor, Media Library, SEO tool, Online Store, Online Appointments, social and messaging, and new How-To videos.

February 2020: Twitter, contact history, email marketing, Online Appointment payments, clear … Read more

To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your brand, they are certain social media mistakes you can avoid.

10 social media mistakes to avoid

We’ve highlighted the top 10 most common social media mistakes with pointers on how to avoid them.

1. Treating all social media platforms the same.
2. Creating an overly promotional social presence.
3. Lacking a strategy.
4. Having ill-defined objectives (or worse) no goals at all.
5. Ignoring your followers.
6. Posting inconsistent or irrelevant content.
7. Being inauthentic or not personal enough.
8. Leaving no space in your calendar for timely posts.
9. Focusing on quantity over quality.
10. Forgetting about the magic of repurposing.

Whether you’re starting a new business or optimizing your current … Read more

Last year, I wrote a series of articles about where female entrepreneurs can find venture capital investments across the United States. I didn’t realize it at the time since these pieces ran in February and March, but by June 2019 data was aggregating that female-founded unicorns were being established faster than ever before.

By December 2019, a whopping 21 companies with at least one female founder had reached billion-dollar status.

But — and I wish I didn’t have to start this sentence with this word — the herd of progressive unicorns still struggles to obtain funding.

Less than 2{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of all venture funding in the United States goes to companies led by women. An even tinier percentage goes toward African-American women at .006{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd}.

However, the silver lining to these current statistics is that there are female venture capital (VC) firms … Read more