Should your business continue remote work after COVID-19?

In March 2020, in what were the beginning stages of the COVID-19 pandemic in the United States, stay-at-home orders were enforced, and businesses scrambled to take their day-to-day operations online.

For the first time, people who were used to going into the office every day were plunged into the deep end of the working-from-home pool. As our new normal continues to unfold and restrictions are lifting, you might be wondering — should your company continue remote work after COVID-19?

In this post, I’ll share the pros and cons to both returning to the office, and continuing remote work.

Returning to the office post-pandemic

Making a decision to return to the office when it is considered safe in your area is a difficult decision. Read on to learn some pros and cons of returning to the office.

Pros:

  • Employees will have the chance to engage with one another face-to-face, which can
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Sell your products on Facebook and Instagram

There are over 1.7 billion active users across Facebook and Instagram. That’s almost a quarter of the entire population on Earth. And 130 million people with Instagram accounts tap on a shopping post every month.

As a small business owner, you want your products to be found. More importantly, you want your products found by as many of the right people as possible.

Sell your products socially

At some moment in time, a person clicked Follow on your Facebook or Instagram page. Something piqued their interest. Your followers may range from passing curious to faithful fans, but what you post shows up in their feed.

Every time you post, you’re building a relationship with your followers. And the beauty of social media is the ability to have conversations with your followers, and for them to share your posts with their friends.

The best part of all? Now you can connect … Read more

What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you should know these terms, and if you need them, especially when it comes to starting your own website. In this article, you’ll learn what website platforms are, some of the terms associated with them and what steps you need to take toward choosing a web host. In the end, hopefully it helps you choose what website platforms you need for your website.

What are website platforms?

A website platform is the magical technology on which websites function. Most websites operate using several types of platforms including:

  • A web hosting platform
  • Programming languages
  • Website building tools

All of these work hand-in-hand to power your website, … Read more

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business.

“I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.” She was responding to my question about collecting customer reviews for her doggy daycare business.

I had just picked up my dog, Andy, and I felt like I wanted to leave a review for her. After all, Katie and her team really took care of Andy, and he was always in such high spirits when he saw me walk in. I wanted to help her attract new puppy parents, so I asked if she ever considered asking for a review when customers came to pick up their dogs (a trick I’ll tell you about later.)

Like most business owners, Katie felt
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How Microsoft Office 365 can help your company go green

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place?

Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing changes in terms of how we treat our planet, we’ll be creating more problems for our children, and for the rest of the people that will come after us as well.

Now, you might be thinking, “I recycle, isn’t that enough?” Or you might even be thinking, “it’s too expensive to go green.”

The truth is there is always more that we can be doing. The good news is, thanks to the internet and further advancements in technology, it’s becoming easier and less expensive than ever to reduce our carbon footprint. In fact, it may even help improve your company’s bottom line.… Read more