Four policy pillars that will encourage online micro-businesses

As the U.S. rides out the COVID-19 pandemic’s economic storm, one often overlooked group has emerged as critical ballast for local communities: online micro-businesses.

As stay-at-home orders crippled economies, 44{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of these micro-businesses moved more of their business to the internet, ramping up their e-commerce efforts and other digital offerings. By the end of July, less than 2{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of them had closed permanently. It’s little surprise then that communities with more micro-businesses lost fewer low-income jobs at the peak of the crisis

These results come from the Venture Forward initiative, a multiyear research project that looks at the economic impact of the 20 million websites with domain names registered with GoDaddy. Three-quarters of these ventures are commerce-driven micro-businesses. The rest are community, civic or hobby-based sites.

Working with academic partners, Venture Forward has found:

  • Micro-businesses create jobs. Economists at UCLA Anderson Forecast determined that there’s a causal impact between
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How and why to host virtual parties for ecommerce businesses

Like any business, the key to success in selling your products in an ecommerce business is building relationships. If you have been looking for a way to connect with more customers, it might be a good idea to host virtual parties to generate interest and excitement in your business.

In this post, we’ll explore how and why you should implement virtual parties for ecommerce businesses into your strategy so you can make more money and build your fanbase.

Getting started with a successful virtual party

Virtual parties have become a popular sales method thanks to social media platforms, like Facebook and Instagram. Anyone can do a Facebook Live and invite people from around the world to get together and sell products. It’s the modern version of the classic Tupperware party.

But hosting a virtual party for your ecommerce business requires more than a sales pitch. Including games and prizes, … Read more

Advanced ecommerce features to consider for your online store

Starting an online store is just the beginning. Once you get into the groove of marketing your store and handling orders, it’s time to consider adding advanced ecommerce features, so you can sell more products and increase your profits.

In this post, we’re going to cover advanced e-commerce features you should consider adding to your store.

Advanced e-commerce features to consider

Going beyond the basics and adding advanced features to your store will help you improve your customers’ experience and sell more products. Here are seven advanced e-commerce features to consider adding to your online store.

  1. Reporting tools
  2. Integrated blog
  3. Abandoned cart recovery
  4. Advanced search and filtering options
  5. Mobile-optimized checkout
  6. Integrated social media and SEO
  7. Video or 3D product demos

Not sure which of these advanced e-commerce features will give you the biggest bang for your buck? Get the details on all of them to help you decide which upgrades … Read more

CSAM: A good month to discuss website security with clients

Cybersecurity Awareness Month isn’t a marketing gambit. Now in its 17th year, CSAM is a collab between government agencies and industry leaders, created to raise awareness and provide resources to further a safer internet. People like web designers and developers should look at CSAM as an opportunity to discuss website security with clients.

It’s a conversation that many of us in this creative sphere aren’t keen on having.

Some might argue that, technically, website security isn’t their problem. (They already delivered the thing.) But it’s important to understand that low-hanging fruit supports an ecosystem where bad actors can thrive. We don’t need them trashing up the internet, a place where everyone is already hustling to make a living.

Web professionals should make sure clients understand what website security is, the risks that are out there, and who’s handling what.

Ready to rip off that Band-Aid? Don’t stress. Let’s walk through … Read more

GoDaddy Q&A with Corona Mamas founder Erin King-Mullins

Soon after experiencing the traumatic birth of her daughter in February, Dr. Erin King-Mullins, a colorectal surgeon in Atlanta, Georgia, faced the coronavirus pandemic and sheltering-in-place. The anxieties and stressors associated with this prompted her to search for support and resources. She didn’t find what she was looking for, so she created her own — Corona Mamas.

During this time, the many disparities in the Black community were magnified and then topped off by significant social unrest. As a Black woman, she sees racism as much of a public health problem as COVID-19 and wanted to address both public health issues through her interviews and blog posts on her website.

Corona Mamas serves as a community for moms of all kinds to have a place of refuge during the pandemic and time of social unrest.

Read on to learn her story.

This interview has been gently edited for length Read more