Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read on for tips on converting leads into paying customers using the AIDA sales funnel model.

The AIDA sales funnel model

The process of converting shoppers into paying customers is defined by the acronym AIDA, which stands for the four stages of consumer behavior:

1. Awareness: Your marketing strategies and brand awareness campaigns attract the attention of potential buyers.

2. Interest: Use email and social media marketing and other eye-catching promotional materials to retain interest.

3. Desire: Now that you have your target’s awareness and interest, you need to make them want your product or service.

Interact with your audience on social media, engage in online … Read more

Back to school and back to business: How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website.

As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule, moving to homeschool or even just prepping for what can come with an in-person learning model.

How to run a business with kids at home

Here are four tips to get you, your business and your family ready for whatever comes your way this fall.

Tip 1: Maintain a schedule

When traditional, in-person school goes topsy-turvy, the regular schedule goes with it.

At first, it may feel like a bit of a relief not to be rushing to pack lunches and get everyone out the door, but having an established schedule actually reduces stress for both parents and kids.

Here’s how you can maintain a schedule:… Read more

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020.

When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every sector to extract, analyze, and optimize data to make the right marketing decisions.

With technology changing at a lightning-fast pace, business owners and operators need a set of tools that deliver simplicity, as well as promote brands by referring to data.

How to make data-driven decisions using Google marketing tools

Too much data can overwhelm the savviest business owner. Google marketing tools present data in easy to understand terms that you can use to attract the right target audience and then build your loyal customer base.

To help with that goal, we’ll be looking at the following:

  • Insights to make data-driven decisions.
  • Case study for Google
Read more

What is a favicon and why should your brand have one?

Humans are wired for visual content. In fact, over 80{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way to do this is by using favicons for your website. But what is a favicon?

We’re here to help.

What is a favicon?

A favicon is the small square image that tends to be displayed before the URL in the address bar of a browser, in browser tabs and next to the site name in a list of bookmarks.

Here’s an example of a favicon in a browser tab:

Favicons were introduced all the way back in 1999 by Microsoft as part of its Internet Explorer 5 “Favorites” feature. The concept caught on and was adopted across the spectrum of browsers shortly after.… Read more

The best free WooCommerce extensions & plugins for new eCommerce sites

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium WooCommerce extensions for free.

WooCommerce is a powerful eCommerce solution built on top of WordPress. In the same way that plugins add functionality to WordPress, WooCommerce extensions add functionality to WooCommerce. You can think of WooCommerce extensions as a special type of WordPress plugin.

If WooCommerce isn’t installed, they serve no purpose. It can be downright overwhelming to wade through the many free WooCommerce extensions for new eCommerce sites — especially if it’s your first time setting up an online store with WooCommerce for WordPress.

The popularity of WooCommerce means there are plenty of excellent extensions and plugins available to power-up your new eCommerce site, so how … Read more