Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read on for tips on converting leads into paying customers using the AIDA sales funnel model.
The AIDA sales funnel model
The process of converting shoppers into paying customers is defined by the acronym AIDA, which stands for the four stages of consumer behavior:
1. Awareness: Your marketing strategies and brand awareness campaigns attract the attention of potential buyers.
2. Interest: Use email and social media marketing and other eye-catching promotional materials to retain interest.
3. Desire: Now that you have your target’s awareness and interest, you need to make them want your product or service.
Interact with your audience on social media, engage in online … Read more