5 marketing lessons from businesses thriving during the COVID-19 pandemic

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA), told Marketing Dive:

“There was an amazing turnaround in marketing messaging that took place. Our analysis has shown that the relationship between consumers and brands has, in fact, strengthened.”

If you’re struggling to find a new messaging cadence to reach your audience as effectively as you once did and wondering how to improve business during COVID-19, use these stories to find inspiration, ideas and perspective shifts. As you read these marketing lessons, remember: Your marketing can thrive during COVID-19, you may just need to rethink the way you’re doing things.

1. Pivot your message

How will you reposition your product offerings and … Read more

Sell your products on Amazon, Etsy, eBay and Google using Websites + Marketing Marketplaces

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020.

We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help and contribute, and as an Online Store proprietor, you are in a unique position to make a significant impact.

The world has suddenly shifted into a near complete virtual landscape — with the continued uncertainty as a result of the pandemic, customers are looking to buy everything online. There’s a sense of great urgency around the way people are shopping right now — they don’t have time to waste. They want an efficient and effective way to get their products as soon as possible.

For this very reason, it’s crucial to start listing your products in major marketplaces like … Read more

Creating a business budget plan for emergencies

If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These are times when it’s essential to have an emergency business budget plan already created and ready to go.

While COVID-19 is a stark reminder of the types of emergencies that can impact a business, natural disasters, employee or customer injuries, and other problems that can show up with little or no notice.

If you run a small business, follow these tips to understand how a business budget plan for emergencies works and how you can set one up for your business.

How to create a business budget plan for emergencies

While many people neglect the business budget plan, nearly every business should have an operating budget. This budget guides your business spending and helps you meet financial and profitability targets. Without a budget, it’s hard to know if you’re … Read more

Adapting your fitness business for social distancing

Personal trainers, gym owners and other health and fitness experts have been hit hard by the COVID-19 pandemic. The fitness business and social distancing guidelines are difficult to merge simply due to the high-touch nature of fitness centers. This makes them a higher-than-average health risk while the coronavirus is circulating. Accordingly, most gyms were quick to close, and very few have made plans to reopen at full capacity.

If you want to preserve your business — or continue building it — you’ll be glad to know there are many options available to you, as long as you’re willing to adapt. So how can you adapt your personal training or fitness business to accommodate social distancing and closed gyms?

Move your business online.

 

Let’s explore a few options.

Personal training online

Rather than meeting people in the gym, you can meet with them virtually, relaying video feeds and communicating … Read more

GoDaddy launches the Tomorrow Fund to support employees in need

On September 19, GoDaddy launched the Tomorrow Fund worldwide for all its employees. It’s designed to help employees recover from unanticipated events or natural disasters, something many are facing now across the country and globe.

I’ve been at GoDaddy a really (really) long time. Granted, it’s not like the old days when someone would do more than 30 years at a motor company—days when someone would start at a company single and retire with grandkids and a timeshare in Montana. We measure longevity in the tech world a little like we measure dog years. One year in at one company in tech? That’s at least three years.

Now that I’ve spent more than 15 years at GoDaddy, I feel like I’ve got some explaining to do.

GoDaddy’s Tomorrow Fund is a perfect way to explain why I’m still at GoDaddy and why I still do what I do. It’s a … Read more