8 powerful organizations for women in business

This post was originally published on March 9, 2017  and was updated on Aug. 25, 2020.

No woman is an island. You might have gone into business on your own, but that’s no reason to isolate yourself. I’m not suggesting you start hiring (especially if your business is brand new), but I am suggesting that connecting with other like-minded entrepreneurs through professional organizations for women can provide you with a dose of inspiration and motivation — not to mention resources you might not have discovered otherwise.

Why professional organizations for women are beneficial

As a female business leader and entrepreneur, I know that community is important. That’s why I advocate for women to get involved with professional organizations.

Unlike brief social media interactions and webinars that focus on conveying quick snippets of information, professional organizations for women are about long-term support, connections and growth.

The benefits of joining a professional … Read more

Which review sites matter to your industry

This post was originally published on March 22, 2018 and was updated on August 24th, 2020.

For small business owners, asking how your businesses did is a mandatory component of a successful operation. How do you go about getting an understanding of where you stand in the eyes of your customers? The answer is soliciting, reading and replying to the feedback left at online review sites.

As a relatively recent marketing phenomenon, online review sites have dramatically grown in popularity over the past five years. The primary reason for the growth is the trust consumers place in other consumers to leave truthful, heartfelt reviews of small businesses.

Did you know that nine out of 10 consumers read online reviews before they make a buying decision?

Trust is just one of the many compelling reasons why your small business needs to increase its exposure at online review sites.

Why are customer

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