What is a favicon and why should your brand have one?

Humans are wired for visual content. In fact, over 80{2a3e680f1439d15db2efa1f6e7ed882a5847e72ec9baddde754e69dd847cc2fd} of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way to do this is by using favicons for your website. But what is a favicon?

We’re here to help.

What is a favicon?

A favicon is the small square image that tends to be displayed before the URL in the address bar of a browser, in browser tabs and next to the site name in a list of bookmarks.

Here’s an example of a favicon in a browser tab:

Favicons were introduced all the way back in 1999 by Microsoft as part of its Internet Explorer 5 “Favorites” feature. The concept caught on and was adopted across the spectrum of browsers shortly after.… Read more

The best free WooCommerce extensions & plugins for new eCommerce sites

Editor’s note: This post was originally published on June 16, 2017 and updated on August 26, 2020. Looking for an easy way to build your next WooCommerce store? Check out our WordPress Ecommerce Hosting plans, powered by WooCommerce. They include 40+ premium WooCommerce extensions for free.

WooCommerce is a powerful eCommerce solution built on top of WordPress. In the same way that plugins add functionality to WordPress, WooCommerce extensions add functionality to WooCommerce. You can think of WooCommerce extensions as a special type of WordPress plugin.

If WooCommerce isn’t installed, they serve no purpose. It can be downright overwhelming to wade through the many free WooCommerce extensions for new eCommerce sites — especially if it’s your first time setting up an online store with WooCommerce for WordPress.

The popularity of WooCommerce means there are plenty of excellent extensions and plugins available to power-up your new eCommerce site, so how … Read more