5 reasons to advertise with Google AdWords

One of the biggest challenges for businesses is getting their website in front of customers. Search engine optimization can be tricky for new business owners, and launching ad campaigns on the wrong platforms can burn money quickly.

How can marketers ensure that their business is appearing in search results for relevant keyword queries on Google?

The answer is Google AdWords campaigns. They’re quick, effective ways to ensure your website listing is displayed in front of relevant customers. Businesses that need results immediately are using Google AdWords to drive customers to their business.

In this post, we’ll explore five reasons why you should advertise with Google AdWords. Before we do, let’s examine the capabilities of Google AdWords and why the ad platform is effective in driving customers to a company’s website.

What is Google AdWords?

Google Adwords is an ad platform that businesses use to reach customers on Google, the largest … Read more

How to support small businesses this holiday season

This article was originally published on GoDaddy’s OpenWeStand.org website.

2020 has been one heck of a ride for small businesses. We’ve had to re-imagine, rethink and evolve our businesses just to survive during the COVID-19 pandemic. That’s why it is so important for small businesses online and in your community to support each other this holiday season.

The reality is, many of us with businesses will be looking towards this holiday season as a make or break it scenario, especially for brick-and-mortar businesses in our local communities.

Let’s show our support for these new business models and reward them for addressing customer concerns and evolving regulations.

Stepping up to support small businesses

The holidays can be hectic without a pandemic added to the mix.

Rather than gravitating to big-box stores out of convenience, let’s think out of the box this holiday season.

What if we make the effort to seek … Read more

How to create a holiday gift guide

While most people think of Christmas, Hanukkah or other winter holidays for gift guides, creating a holiday gift guide for your blog or ecommerce business is a great idea for several occasions throughout the year. The great thing about all of these holidays? They are typically a time of spending money on the perfect gifts for loved ones.

As a blogger or ecommerce business owner, you can cash in on the fun by helping your website readers find those gifts and make a nice profit as your reward for aiding them in their quest to find that perfect present. With that in mind, I’m sharing all you need to know about building a useful gift guide below. There’s a lot to unpack, so let’s dive in!

Steps to create a holiday gift guide

There’s more to developing a holiday gift guide than throwing together a list of ideas and linking … Read more