How to improve your international SEO and grow search traffic

Editor’s note: The following is a guest post from our friends at Weglot.

International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic.

By optimizing your site content for international SEO, you can drive targeted search traffic to your website through different languages. This also helps you increase your website’s visibility across different search engines.

In this article, we’ll take a look at how you can improve your site’s international SEO.

How to improve your international SEO

International SEO involves applying the same basic principle of standard SEO to your website. In addition, there are some best practices that help ensure the languages you’ve translated your site content into also make use of your SEO efforts.

Here are some easy ways to improve your website’s international SEO:

  1. Do keyword research for other
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How to positively handle negative social media comments

Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that:

Platforms like Facebook, Instagram, Twitter and Google are unavoidable parts of running a business today. They increasingly act as the primary connection between your company and its customers, and they also largely shape your online reputation.

While these interactions and your social media marketing efforts can be productive for your business, they’re also highly visible and can hurt you if handled haphazardly.

For instance, when someone posts negative feedback on Google, all of your current and potential customers can see it, as well as your subsequent reaction. Is that … Read more