2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce industry. (All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?)
Customer spending has been transitioning steadily away from in-person shopping and toward eCommerce for more than a decade—but the pandemic hit that transition with a blast of Fast and Furious NOS. An IBM study this summer found the pandemic accelerated the shift to eCommerce by five entire years; the eCommerce industry wasn’t projected to be where it is today until 2025. And while the numbers aren’t final yet, online spending during this year’s holiday season is projected to grow by a record 30 percent.
Click-and-collect is projected to finish the year up 60 percent, far above any expectations before the year began. And eCommerce … Read more