A year ago, Elsie Russell watched as her home décor shop, 2 Chicks Home and Market, was heavily damaged by a fire that ripped through the 300 block of historic downtown Denison, Texas.
“I just stood across the street with a crowd of people, watching it burn,” she says. “I was thinking ‘I’ve lost everything. Maybe I just need to shut the business down.’”
Naturally, she wasn’t sure if she wanted to attend a boot camp for small business owners that was already scheduled for later that month. Still, friends convinced Russell to attend, and there, among other things, she learned the importance of ecommerce and online business.
She set up new services like curbside pickup and free local delivery through her website. And now, thanks in … Read more