The COVID-19 pandemic has changed our lives in a multitude of ways over recent months, and our everyday shopping habits are no exception.
As widespread shelter in place orders went into effect, consumers were not able to pop into a store or go out to eat in the same way that they always did. More and more consumers turned online, placing online orders for items they might have purchased at a brick-and-mortar location only months earlier.
For small businesses working hard to weather this storm, there is value in understanding if an increased focus on online shopping might persist beyond the crisis as shopping behaviors change.
GoDaddy examined the performance of its customers across 15 states (Alaska, Alabama, Florida, Georgia, Idaho, Indiana, Kansas, Mississippi, Missouri, Montana, … Read more