3 ways to be profitable during the COVID-19 pandemic

The COVID-19 pandemic has impacted nearly everyone on the planet in some way. One of the hardest-hit groups is small business owners, with recent reports showing that more than 100,000 small businesses have closed permanently due to the pandemic. And if your business is still standing, you might be wondering about ways to be profitable in this turbulent time.

Many businesses that have so far weathered the storm are now reopening to a changed, stagnant economy. The future is concerning. Some new regulations require customers to wear masks, high unemployment rates may limit people’s disposable income, and some businesses must operate at a lower capacity.

3 ways to be profitable during the COVID-19 pandemic

As this new world order sets in, it’s time for business owners to use innovative and creative solutions to not just stay afloat, but to be profitable throughout the pandemic. What are some ways to be … Read more

Tips for converting leads into paying customers

Today, with so many offers and in-depth reviews available, getting a new customer to commit to a purchase can be a challenge. While the sales funnel model has remained mostly unchanged, the way you interact with consumers at each stage has evolved significantly. Read on for tips on converting leads into paying customers using the AIDA sales funnel model.

The AIDA sales funnel model

The process of converting shoppers into paying customers is defined by the acronym AIDA, which stands for the four stages of consumer behavior:

1. Awareness: Your marketing strategies and brand awareness campaigns attract the attention of potential buyers.

2. Interest: Use email and social media marketing and other eye-catching promotional materials to retain interest.

3. Desire: Now that you have your target’s awareness and interest, you need to make them want your product or service.

Interact with your audience on social media, engage in online … Read more

Back to school and back to business: How to run a business with kids at home

This article originally published on GoDaddy’s OpenWeStand.org website.

As the hot days of summer are winding down, parents are getting wound up, thinking about how to run a business with kids at home — whether those kids are doing online learning, a hybrid schedule, moving to homeschool or even just prepping for what can come with an in-person learning model.

How to run a business with kids at home

Here are four tips to get you, your business and your family ready for whatever comes your way this fall.

Tip 1: Maintain a schedule

When traditional, in-person school goes topsy-turvy, the regular schedule goes with it.

At first, it may feel like a bit of a relief not to be rushing to pack lunches and get everyone out the door, but having an established schedule actually reduces stress for both parents and kids.

Here’s how you can maintain a schedule:… Read more

A machine learning model for project management

Hi,

It's been a couple of years since I wrote about Project Management & AI, how it would impact the Project Management practice and other careers. As I research for this post, I'm disappointed as I expected that by now, 2020, any experienced project management software company would have a predictive model in production but no, nothing out there.

I will help these companies out there with a vision on how a predictive model should work, and its benefits. But I cannot help to wonder why there's nothing out there? Luckily enough, I've found the answer.

What is Machine Learning? Is it different from Artificial Intelligence?

Machine Learning is considered a subset or a specialty within Artificial Intelligence, where we train an algorithm with a dataset, and, based on that information, the model can infer or predict results for specific questions.

What questions are we looking to answer?

"As

Read more

How to make data-driven decisions using Google marketing tools

This post was originally published on Oct. 4, 2018 and was updated on August 31, 2020.

When it comes to marketing, data allows your business to tell its story in the most effective way possible. Google marketing tools help businesses operating in virtually every sector to extract, analyze, and optimize data to make the right marketing decisions.

With technology changing at a lightning-fast pace, business owners and operators need a set of tools that deliver simplicity, as well as promote brands by referring to data.

How to make data-driven decisions using Google marketing tools

Too much data can overwhelm the savviest business owner. Google marketing tools present data in easy to understand terms that you can use to attract the right target audience and then build your loyal customer base.

To help with that goal, we’ll be looking at the following:

  • Insights to make data-driven decisions.
  • Case study for Google
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