What are website platforms?

When it comes to starting your own website, there are a lot of different terms you might learn about, like website platforms, hosting, content management systems and more. In fact, it might all seem confusing or overwhelming. You’re probably even curious as to why you should know these terms, and if you need them, especially when it comes to starting your own website. In this article, you’ll learn what website platforms are, some of the terms associated with them and what steps you need to take toward choosing a web host. In the end, hopefully it helps you choose what website platforms you need for your website.

What are website platforms?

A website platform is the magical technology on which websites function. Most websites operate using several types of platforms including:

  • A web hosting platform
  • Programming languages
  • Website building tools

All of these work hand-in-hand to power your website, … Read more

How customer reviews can help your SEO

Did you know customer reviews and local search engine optimization (SEO) go hand in hand? Let’s explore how those shiny stars can help improve SEO for your business.

“I don’t want to annoy them,” said Katie, “I feel like I’d be imposing if I bugged them for a review.” She was responding to my question about collecting customer reviews for her doggy daycare business.

I had just picked up my dog, Andy, and I felt like I wanted to leave a review for her. After all, Katie and her team really took care of Andy, and he was always in such high spirits when he saw me walk in. I wanted to help her attract new puppy parents, so I asked if she ever considered asking for a review when customers came to pick up their dogs (a trick I’ll tell you about later.)

Like most business owners, Katie felt
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How Microsoft Office 365 can help your company go green

Why should you try to help your company go green? Perhaps a better question is, why should you care in the first place?

Tony Robbins said, “By changing nothing, nothing changes.” Regardless of how you feel about this self-help showman, the man has a point. If nothing changes in terms of how we treat our planet, we’ll be creating more problems for our children, and for the rest of the people that will come after us as well.

Now, you might be thinking, “I recycle, isn’t that enough?” Or you might even be thinking, “it’s too expensive to go green.”

The truth is there is always more that we can be doing. The good news is, thanks to the internet and further advancements in technology, it’s becoming easier and less expensive than ever to reduce our carbon footprint. In fact, it may even help improve your company’s bottom line.… Read more

5 marketing lessons from businesses thriving during the COVID-19 pandemic

The COVID-19 global pandemic caused dramatic shifts in the way we do business. But those changes aren’t all negatives. In fact, there are a few marketing lessons you can walk away with as a result. As Bob Liodice, CEO of the Association of National Advertisers (ANA), told Marketing Dive:

“There was an amazing turnaround in marketing messaging that took place. Our analysis has shown that the relationship between consumers and brands has, in fact, strengthened.”

If you’re struggling to find a new messaging cadence to reach your audience as effectively as you once did and wondering how to improve business during COVID-19, use these stories to find inspiration, ideas and perspective shifts. As you read these marketing lessons, remember: Your marketing can thrive during COVID-19, you may just need to rethink the way you’re doing things.

1. Pivot your message

How will you reposition your product offerings and … Read more

Sell your products on Amazon, Etsy, eBay and Google using Websites + Marketing Marketplaces

This post was originally published on March 26, 2020 and was updated on Sept. 24, 2020.

We’re all living in the midst of tremendous uncertainty and unease with the ongoing impact of COVID-19. As a small business owner, you’re affected in a profound way. But there are ways to help and contribute, and as an Online Store proprietor, you are in a unique position to make a significant impact.

The world has suddenly shifted into a near complete virtual landscape — with the continued uncertainty as a result of the pandemic, customers are looking to buy everything online. There’s a sense of great urgency around the way people are shopping right now — they don’t have time to waste. They want an efficient and effective way to get their products as soon as possible.

For this very reason, it’s crucial to start listing your products in major marketplaces like … Read more