The importance of client communication plans to win at large website projects

Did you know that the overwhelming majority of time spent working on website projects is taken up with communication between the project manager and the client? It’s possible to read this statistic as an indication that project managers and website developers are aware of the importance of communicating with their clients, carefully listening to their needs, and taking the time to explain the process of website development.

In reality, however, this statistic represents the inefficiency of much client communication – instead of indicating the importance that website developers place on communications, it indicates the frustration that many of us feel when trying to talk to clients. Some of this frustration is unavoidable, particularly if you see yourself as an antisocial developer who is paid to code, not talk. But it’s also possible to make client communication a whole lot easier via some pretty simple techniques. 

Previously, we’ve shown you how Read more

How to anticipate needs with consumer psychology

Why do people buy what they do, when they do? Understanding why the customer does anything is important in delivering the right product or service at the right time. That’s one reason learning how to anticipate needs with consumer psychology and micro-moments is key in building a successful business.

Business owners and marketers just like you have spent hundreds of hours — essentially days of their lives — trying to find ways to attract new customers, convert leads and build loyalty. They’ve spent millions of dollars on fancy campaigns with all the bells and whistles, short of a big neon sign that says, “Buy our stuff, please!”

It’s no easy task, but it’s even more difficult — and less successful — when you have no idea what your customer wants.

 

So hold off on that neon sign until you know that your customer actually needs your products or services.… Read more

List your unused domains for sale quickly and easily at no cost

As consumers continue to turn to online to start building their dreams and venturesit is more important than ever for entrepreneurs to find the right domain names. Yet, some of those domains might already be registered, but unused.  

Wnow makit easy for customers to list their unused domains for sale right where so many searches and ventures begin: GoDaddy. 

Every day, millions of entrepreneurs visit GoDaddy to start their dreams and turn them into ventures. And many of those start with a simple domain name. This makes GoDaddy the right place to list your unused domains for sale.  

Previously, when customers were interested in listing their unused domains for sale, they would find a cumbersome and confusing process with multiple steps.  

Today, we are making it easy to list Read more

Introducing Pro Product Cheat Sheets

Goodbye 2020, hello 2021! The past year was definitely a memorable one. As increasing numbers of businesses turn to online store solutions, e-commerce sales have reached record highs. And there’s no denying that this has led to astronomical growth in the website design and development space. 

More than ever, clients demand beautifully designed websites, quick page load speeds, secure environments, and impeccable UX. 

According to Sweor.com, it takes about 0.05 seconds for a user to form an opinion about your website. These snap judgements are typically related to design aesthetics and performance, so you really need to make those milliseconds count. 

GoDaddy Pro has your back. To better support you, we’re releasing in-depth specs about the features you need to delight and engage your clients — and their audiences. 

Work smarter with detailed specs.

Based on the documentation that our own care guides use, we’re exposing all of the Read more

10 best practices for website navigation

You may not know all the best practices for website navigation, but you can probably tell when they haven’t been followed. Have you ever landed on a website and been unsure of where to click in the top navigation? Or, felt overwhelmed by crammed stacks of links in the footer?

If you have, that confusion was likely created by a mix of communication, website design and site hierarchy problems, and it could all be fixed using best practices for website navigation.

What is website navigation?

Website navigation refers to the menus on a website that direct users to internal pages on that site. It includes the top menu bar, links in the footer and sidebar menus. But, website navigation design is much more than that.

Website navigation organizes a website for users, and it also shows the internal link architecture to search engines.

 

Internal link architecture is a sort … Read more